Omnichannel

How Click and Collect is Changing Consumer Behavior
January 5, 2018 at 12:48 pm

What do customers want most from retailers? Convenience. Think about it: that’s why Amazon.com — long hailed as an “e-commerce pure-play company” — has been muscling its way into brick-and-mortar with the launch of Amazon Books stores and its closely watched $13.7 billion acquisition of Whole Foods last year. Companies like Amazon know that physical…

5 Resolutions for Achieving Omnichannel Excellence in 2018
January 4, 2018 at 1:22 pm

More than half of Americans now say they prefer to shop online, and e-commerce is increasing 23 percent year-over-year. The number soars to 67 percent when asking millennials, and 56 percent for Gen Xers. Forrester has forecast that U.S. online retail sales will reach more than $500 billion by 2020, up from $373 billion in…

A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018
January 3, 2018 at 9:35 am

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down.

Headless Commerce and the Future of Retail
January 2, 2018 at 1:40 pm

It was forecasted that 82 percent of U.S. consumers would do their holiday shopping online, and more than 70 percent of them would use multiple channels. Cyber Monday is a perfect example of onmichannel shopping taking off, with this year’s shopping holiday touting an increase of $1 billion in sales. An estimated $1.59 billion of that…

How to Use Data to Power Up Your Customer Acquisition
December 28, 2017 at 12:47 pm

It was forecasted that 82 percent of U.S. consumers would do their holiday shopping online, and more than 70 percent of them would use multiple channels. Cyber Monday is a perfect example of onmichannel shopping taking off, with this year’s shopping holiday touting an increase of $1 billion in sales. An estimated $1.59 billion of that […]

Macy's Names Jill Ramsey Chief Product and Digital Revenue Officer
December 20, 2017 at 6:02 pm

Macy’s has  announced the appointment of Jill Ramsey as chief product and digital revenue officer, effective Jan. 8. In her role, Ramsey will focus on bridging the physical and digital worlds together through seamless customer experiences. She will have oversight of both product and revenue for…

A 2017 Holiday Shopping Survival Guide for Retailers
December 18, 2017 at 11:20 am

Something interesting happened as we spent countless news cycles prophesizing the demise of brick-and-mortar retail: 2017 Black Friday foot traffic at stores remained very high and barely saw any change from last year. Meanwhile, online shopping saw another 17 percent increase from last year, with mobile shopping accounting for almost 40 percent of those online…

How Draper James is Working to Get Omnichannel Right
December 18, 2017 at 10:31 am

In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird…