Omnichannel

How Retailers Can Embrace and Respond to Today’s Chaotic Consumer Behavior
February 14, 2018 at 2:53 pm

The 2018 retail landscape is one of evolving platforms and new technology-driven consumer dynamics in which they change their preferences and purchasing methods as often as they change their shopping lists. So, how can retailers keep up with today's chaotic consumer behavior? Customer centricity is no longer an option, it's a marketing imperative.Today’s consumers are…

Chances Are You’re Not Offering the Shopping Experiences Customers Expect
February 13, 2018 at 12:30 pm

Today’s consumers are a different breed of shopper. They expect a seamless, zero hassle shopping experience and nothing less. Struggling retailers like Macy’s, Sears, J.C. Penny and more, which have fallen victim to increased competition and online sales, have served as an ominous warning to the industry at large. Countless surveys and studies show that…

Why You Need to Start Thinking About 2018 Holiday Now
February 13, 2018 at 10:00 am

During the 2017 holiday shopping season, retailers saw a 5.5 percent increase in sales from the previous year. Now that the holiday crush has come and gone, most executives are busy celebrating a huge jump over the prior year, and consumers are still dizzy from another whirlwind shopping season with delayed shipments and missing packages.…

The ‘Onlification’ of Society
February 9, 2018 at 2:27 pm

Society is in the midst of "onlification": the blurring of online and offline in everyday life. How will the retail and service sector be affected? Consumers are becoming "onlife" consumers. Traditional retail is changing into an ecosystem of always-connected retail. We're entering a new economic era where retail is based on four new and mutually reinforcing economies: smart, sharing, circular, and "glocal" (global/local).

When Armageddon Means Reinvention in Retail
February 9, 2018 at 10:39 am

Pundits will say that we're in the midst of a retail apocalypse. In 2017 alone, 21 major retailers closed their stores and dozens of brand-name chains around the country filed for bankruptcy. But before you start building your bunker, there's an opportunity for retailers looking for a saving grace: reinvention. To outwit the competition, retailers…

Optimizing Location-Based Targeting Through Predictive Insights
February 7, 2018 at 10:49 am

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach — i.e., reaching a consumer contextually in the way that the consumer wants to be spoken to, with an offer that’s compelling and timely. Brands have used location-based marketing as a means to meet these conditions and…

The 2018 Retail Landscape Will Be Driven by Digital Experiences
January 31, 2018 at 2:27 pm

One sector of the retail industry that has taken a beating the past few years has been brick-and-mortar stores. And it’s no wonder; online spending continues to climb. Store closures across the country are happening in record numbers, with 8,600 stores closing in 2017. Predictions of retail’s demise make headlines. However, these calls are overblown, as savvy…

Target is Launching Same-Day Delivery Next Week
January 26, 2018 at 11:48 am

Target is launching a same-day delivery service sooner than expected. CNBC reports in the wake of its $550 million acquisition of Shipt, Target will be launching same-day shipping technologies in 57 stores across Alabama and South Florida, starting Feb. 1. Later in February, Target’s website announced Shipt's service will expand to areas of Georgia, North…

2018 Retail Trends to Watch For
January 25, 2018 at 9:42 am

It's estimated that over 30 percent of malls in the United States are dead or dying. That amounts to millions of square feet of commercial space. Does this mean retail is dead? While we're going through a metamorphosis in the retail space, I believe retail isn't dead, it’s simply evolving. Demographics, transportation, logistics, technology and…