Omnichannel

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. But fundamentally there's a bigger problem: stores often cannot keep up with the changing behavior of customers who are connected 24/7. However, there is hope for retailers that are willing to transform and embrace…

Brick-and-mortar stores have been struggling over the past decade, so much so that Credit Suisse estimated 8,600 shops would close last year in the United States and a quarter of malls will close in the next five years. Despite these numbers, though, things aren’t quite as dire they seem. While purchasing may be migrating online,…

We’ve heard a lot about the struggle of brick-and-mortar retailers feeling the heat of competition from online pure-plays, so why are the biggest online retailers moving the other way? The latest news is that Alibaba.com will pay $2.87 billion for a 36 percent share of the Sun Art Retail Group, China’s top grocer. The reason…

It’s clear to see: new technology is changing the retail industry. For example, 34 percent of retailers are currently experimenting with autonomous technology. However, though adopting new tech to stay ahead is great, it’s just as important that retailers understand what they’re getting into before implementing that tech into their business structures. Preparing for Retail's…

While e-commerce has enjoyed significant growth over the past few years, new innovations have created even more opportunities across the ecosystem; new platforms like voice, new devices like smart speakers, and the continued dissolution of the border between online and offline shopping are driving growth in this sector. Consumer goods companies, brands, retailers and other advertisers need to ensure they have a full picture of consumer behavior, and especially which digital touchpoints influence and drive revenue growth. In our first report for 2018, we’re excited to share some of our latest research on consumer behavior, and especially how it relates to the path to purchase — i.e., what consumers are doing as they research, browse and purchase goods online.

In episode 131 of Total Retail Talks, Brian Schultz, senior director, e-commerce and digital product management, Crate and Barrel, discusses how the furniture and home decor retailer is using technology to better connect its customers’ online and offline shopping experiences. Schultz details how Crate and Barrel's native mobile app plays a role in customers’ in-store…

Since the beginning of brick-and-mortar retail, stores have strived to get their products into shoppers’ hands so they could get an in-person look and feel for their offerings. But now, if you walk into any retail location, odds are consumers’ hands are already full — with their mobile phones. Mobility is completely transforming the state…

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Modern Retail is Born Retail began…

At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase. This said, many small to midsize merchants continue to wonder if omnichannel is obtainable for their businesses. Fortunately, omnichannel is more accessible than ever to retailers…

94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them.