Omnichannel

Previewing the Top 100 Omnichannel Retailers Report
March 16, 2018 at 1:03 pm

In episode 135 of Total Retail Talks, Total Retail's Caitlin Sullivan and Joe Keenan discuss the key findings from our latest research report, 2018 Top 100 Omnichannel Retailers, an analysis and ranking of the omnichannel shopping experiences offered by 100 publicly traded retailers.

Surviving the Retail Apocalypse
March 13, 2018 at 11:27 am

Retail dies when based solely on the concept of visiting a store for a commodity item. To thrive in today’s market and emerge from the “retail apocalypse,” retailers must innovate and focus on what's important to customers: ease, experience and execution. With more shoppers migrating to online purchases, and others wishing to shop quickly and…

How to Increase Operational Efficiencies With Process Management
March 13, 2018 at 8:23 am

Today’s retail landscape is filled with messages and strategies that often address an omnichannel approach. Hundreds, maybe even thousands of media articles have been written over the last few years addressing retailers that are embracing an omnichannel approach, as if that's the only strategy needed to be a successful retailer. Implementing the right omnichannel strategy…

2018 eTail West: Cloudy With a Chance of Mobile
March 9, 2018 at 11:21 am

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…

It’s Time for Retailers to Step Out From Behind the Technology Curve
March 8, 2018 at 11:25 am

There's little doubt in the retail industry that it’s time to make big changes. And if anything was clear this year at the National Retail Federation's Big Show, it was that retailers are on the search for technologies that can help them adapt to the times. Specifically, these retailers are looking to provide the omnichannel…

The Future of Smart Packaging in the Retail Industry
March 6, 2018 at 10:19 am

Nowadays, 90 percent of smartphone owners use their devices in-store to research products, meaning brand owners and retailers face tough competition. Shoppers can be tempted not only by other retail store competitors, but by online stores as well. It’s not enough to offer a good in-store experience or competitive price; consumers are looking for detailed…

Why Retailers Need an Omnichannel Support Strategy Next Holiday Season
March 1, 2018 at 6:00 pm

With the busiest retail season of the year behind us, it’s the perfect time to assess performance and reflect on opportunities to improve and ensure an even more successful holiday season in 2018. The holidays always bring with them the highest ticket volume, as customers reach out to businesses with a flurry of questions around returns, password…

Org Changes Help Gap Get Back on Track
March 1, 2018 at 12:37 pm

In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve today’s omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.…