Omnichannel

Retail dies when based solely on the concept of visiting a store for a commodity item. To thrive in today’s market and emerge from the “retail apocalypse,” retailers must innovate and focus on what's important to customers: ease, experience and execution. With more shoppers migrating to online purchases, and others wishing to shop quickly and…

Today’s retail landscape is filled with messages and strategies that often address an omnichannel approach. Hundreds, maybe even thousands of media articles have been written over the last few years addressing retailers that are embracing an omnichannel approach, as if that's the only strategy needed to be a successful retailer. Implementing the right omnichannel strategy…

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

There's little doubt in the retail industry that it’s time to make big changes. And if anything was clear this year at the National Retail Federation's Big Show, it was that retailers are on the search for technologies that can help them adapt to the times. Specifically, these retailers are looking to provide the omnichannel…

Nowadays, 90 percent of smartphone owners use their devices in-store to research products, meaning brand owners and retailers face tough competition. Shoppers can be tempted not only by other retail store competitors, but by online stores as well. It’s not enough to offer a good in-store experience or competitive price; consumers are looking for detailed…

With the busiest retail season of the year behind us, it’s the perfect time to assess performance and reflect on opportunities to improve and ensure an even more successful holiday season in 2018. The holidays always bring with them the highest ticket volume, as customers reach out to businesses with a flurry of questions around returns, password…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve today’s omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.…

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. But fundamentally there's a bigger problem: stores often cannot keep up with the changing behavior of customers who are connected 24/7. However, there is hope for retailers that are willing to transform and embrace…