Omnichannel

Retail Execs on Shifting Consumer Behaviors and Putting Customers at the Center
October 4, 2023 at 2:29 pm

Retailers are feeling the squeeze amidst economic headwinds, shifting customer loyalty patterns, pressure to pay higher wages, and more. How are they staying afloat? At our sister brand Women in Retail Leadership Circle's On the Road Columbus event last month, four panelists discussed the business strategies theyโ€™ve implemented that have helped propel their companies forward inโ€ฆ

Operation Omnichannel: A Seamless and Cohesive Shopping Experience
September 21, 2023 at 3:27 pm

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept ofโ€ฆ

Bridging Online and Offline Retail in the โ€˜Phygitalโ€™ Era Via Mobile Phones
September 19, 2023 at 2:33 pm

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracingโ€ฆ

L.L.Bean's Retail Chief on Powering Omnichannel Growth With New Stores, Tech
September 18, 2023 at 12:13 pm

In episode 419 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Greg Elder, chief retail officer at L.L.Bean, a leading multichannel merchant of quality outdoor gear and apparel. During the wide-ranging conversation, Elder provides an overview of L.L.Bean's recently announced 2023 omnichannel growth plans (0:50), the retailer's approach to wholesale partnerships (2:00), and its decision toโ€ฆ

Life Time Delivers Omnichannel Personalization to its Fitness Community
September 12, 2023 at 12:49 pm

In episode 418 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndsie Adams, former vice president of CRM and loyalty marketing, and James Nelson, director of marketing analytics at Life Time, a chain of athletic clubs in the United States and Canada. Listen in as Adams and Nelson discuss what omnichannel personalization looks like atโ€ฆ

Omnichannel Consumer Experiences Earn Brands an A+ With Back-to-School Shopping
August 31, 2023 at 2:04 pm

In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition. The most successful brands recognize the potential of omnichannel experiences in maximizing back-to-school sales. By seamlessly integrating online and offline channels, these brands create a cohesive, personalized shopping journey that engages consumersโ€ฆ

How Retailers Can Use Omnichannel Tech for Better CX
August 23, 2023 at 3:06 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Josh Goodelman, chief revenue and operating officer at KWI, a retail point-of-sale and unified commerce platform. Listen in as Goodelman discusses his current role and professional background (1:00), KWI's offerings for retail clients (2:00), and highlights from Total Retail's 2023 Retail Technology Report, recently produced inโ€ฆ

Can You Deliver the โ€˜Phygitalโ€™ Experience Customers Want?
August 22, 2023 at 6:37 pm

Itโ€™s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shoppingโ€ฆ

How to Enhance Your Omnichannel Approach
August 21, 2023 at 11:32 am

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty โ€” something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation thatโ€™s reliable and consistent. There are plenty of examples of aโ€ฆ

The Future is Multichannel: New Insights Into American Consumer Shopping Preferences
August 16, 2023 at 11:28 am

The rise of e-commerce within the last two decades and โ€” more recently โ€” the COVID-19 pandemic has undeniably reshaped the retail landscape. However, contrary to the narrative of the death of brick-and-mortar stores, physical retail continues to play a significant role in the consumer market. The key to understanding this lies in the concept ofโ€ฆ