Omnichannel

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

There are multiple departments within a retail organization, so which are most important? If we’re equating worth to cost — i.e., the annual salaries of employees within each department — then supply chain executives are most critical (see chart below). This was just one of the findings of Total Retail's recently released 2018 Salary Benchmark Report,…

Retailers face a number of challenges, including competition from nimble e-commerce upstarts and increasingly impatient customers. The industry is recognizing that as the needs of the modern consumer change, the customer experience they offer needs to evolve with it. A large part of that evolution has been the shift to omnichannel support. Omnichannel solutions allow retailers…

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…

With 3,000 points of sale in over 100 countries around the world, ALDO Group, a designer, manufacturer and retailer of footwear and accessories, sought a solution to help it better optimize its inventory across its online and offline sales channels. After a thorough vetting process, ALDO announced that it was partnering with Celect, a predictive…

Steve Jobs once said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” For apparel manufacturers and retailers, no statement could be truer. Consumers want to be able to research merchandise, compare prices and move between purchasing channels seamlessly. Without seamless purchasing…

Nordstrom is preparing to open more smaller stores with no inventory. The company said Monday, ahead of its investor meeting in West Hollywood, California, that it will open at least two more Nordstrom Local shops in Los Angeles, and is eyeing New York for expansion. In last year's fourth quarter, Nordstrom opened its first Nordstrom Local…

In today’s always-on, always-connected society, it comes as no surprise that more and more shoppers are turning to their smartphone or laptop to satisfy their retail needs. Amazon.com has been a major disruptor in this regard, accounting for 50 percent of the growth in U.S. online retail sales in 2017 alone. New global data released…

In episode 153 of Total Retail Talks, Adam Lynch, co-founder and chief operating officer of Marine Layer, discusses the San Francisco-based apparel brand's growth from an online startup into an omnichannel retailer. Lynch details how Marine Layer is trying to differentiate itself in the crowded apparel space through unique and quality product, engaging in-store shopping…

Instant gratification, engaging shopping experiences, and customer-controlled delivery options rank high on every consumer’s list. But for brick-and-mortar retailers, regardless of size, delivering on those promises is perhaps their best shot at disrupting some of the world’s most prominent e-commerce leaders. Traditional brick-and-mortar retailers must begin leveraging their stores to become fulfillment centers A delightful…