Omnichannel
September 7, 2018 at 9:55 am
Meet Sandy. She's a 36-year-old urban professional making $95,000 per year. She loves shopping and has used click-and-collect for over two years, making her an early adopter of the shopping method. Retailers have a term for people with similar characteristics and shopping habits: the superconsumer. Omnichannel retail has been around for quite some time, but…
September 5, 2018 at 2:33 pm
In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.
August 28, 2018 at 11:56 am
Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the consignment shop is achieving by building on a unique business model with customer-oriented technologies and a spin on a physical retail presence. Holly Vander Wall: thredUP is quickly gaining widespread recognition, but the concept behind it is innovative enough that…
August 27, 2018 at 10:29 am
With the rising popularity of e-commerce, today’s consumers want to control how, when and where they shop. This demand for flexibility has led many retailers to explore new omnichannel strategies, offering both online and in-store browsing, purchasing and return channels. With the right approach, omnichannel can be an effective means to boost sales, improve the…
August 22, 2018 at 11:23 am
From Ray Kroc’s first McDonald’s in 1955 to Pop-Tarts to microwaves, consumers have long placed a high value on convenience. And why shouldn’t we? Time is the greatest equalizer, no matter your position in the work world or your wealth. It's our most precious commodity. We all have the same amount of it, as well as the choice on how we spend this currency.
August 20, 2018 at 10:31 am
Change is hard and, for many, not well received. When change happens fast, people tend to reject it and hold onto the control they're familiar with, often creating new unexpected conflicts. Marketing teams and IT departments are now blended in the wake of the migration of web content from “infrastructure” to “marketing asset,” and the…
August 15, 2018 at 10:02 am
August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…
August 15, 2018 at 9:35 am
August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts […]
August 10, 2018 at 9:16 am
Today, consumers look to shop for goods across multiple channels — online, mobile, in-store, social media. According to industry studies, businesses that adopt omnichannel retail strategies reach 91 percent greater year-over-year customer retention rates compared to businesses that don’t. Retailers everywhere are working to ramp up their efforts to increase visibility and sales across all…
August 8, 2018 at 12:54 pm
Nordstrom recently announced plans to open additional Nordstrom Local neighborhood hubs in Brentwood and in Downtown, Los Angeles this fall. The first Nordstrom Local test concept opened in October 2017 on Melrose in Los Angeles. Nordstrom Local is designed to offer customers access to their favorite Nordstrom services like on-site tailoring and alterations; curbside pickup; buy…
