Omnichannel

As the need to understand all channels of retail sales grows, data from location services adds more refinement and unique insight into physical shopper behavior. Linking online to offline customer actions, understanding the path (literally) to purchase, and being able to capture foot traffic to competitor locations are all becoming accessible. This will help retailers understand the full customer journey and invest accordingly.

On Tuesday, Target announced plans to roll out a new toy experience in stores and online, in time for the holiday shopping season. Changes include devoting more aisles to selling toys in stores, hosting play days in stores and making the new dedicated space “absolutely permanent” lasting beyond the gifting season. CNBC reports Target will…

In episode 167 of Total Retail Talks, Danielle DiMaiolo Rendini, senior director of project management at Barneys New York, discusses how the luxury retailer's in-store experience has changed over the last few years. Rendini offers insights on how in-store technology has helped the legacy retailer compete in this new age of retail, why omnichannel experience…

School is back in session — and it isn’t just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in order…

By design, an effective omnichannel journey allows consumers to seamlessly navigate familiar avenues such as online, social and in-store on their way to checkout. But is this truly enough to create an impact with customers, convey your brand message and build sales momentum? At a time when traditional ad spending is in decline and consumers’ desires…

There's currently a paradigm shift underway in the retail industry. Established retailers such as J.C. Penney, Payless Shoes and Macy’s are closing stores, while smaller, digital-native brands are opening brick-and-mortar locations. So, what’s up? Wasn’t retail supposed to be dying? The explanation isn’t that simple. It’s not that retail is dying, rather, the store closures…

Smart retailers know the value of providing their customers with an integrated, seamless shopping experience no matter the channel. On average, those with strong multichannel strategies retain 89 percent of their customers. Furthermore, those customers who shop with a business both in-store and online have a 30 percent higher lifetime value compared to those who…

An estimated 20.4 billion devices will be connected by 2020, roughly four devices for every person on earth. The trend in owning connected devices continues to grow, as does the wealth of information that's shared across devices. Consumers are becoming more open to the idea of what has been dubbed the shared economy, where their…

The start of a new school year means that back-to-school (BTS) shopping is in full swing, and parents and their children are most likely scrambling to check off the last few items on their lists — or seeking out additional materials their teachers have requested to complete their school work. In addition, college students moving…

SET’s most recent whitepaper report reveals a new omnichannel methodology to the activation and curation of experiences that deliver every time — and that could apply to any brand. Retail’s future growth will depend on genuine, comprehensive interactions that refocus a brand’s role to connect with the customer’s personal identity and spark lasting memories above all else.