Omnichannel

A survey by the National Retail Federation in 2018 showed that retailers reported a median return rate of 10 percent. This equates to $369 billion in sales that were made and then lost. Legitimate returns are expensive for retailers — labor, overhead, and opportunity costs all impact performance. Added to these necessary returns, return fraud…

While at Shoptalk 2019 in Las Vegas this week, Total Retail's Joe Keenan interviewed Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester Research. In the wide-ranging interview, Witcher offered his thoughts on the vibe from attendees at the show, the state of brick-and-mortar retail, the retail technologies he's bullish on for…

It’s no secret that the retail industry has undergone a significant evolution over the past decade. 2018 alone introduced powerful and transformative changes that will have a lasting impact on the retail landscape, fundamentally altering the way consumers interact with and purchase from brands, how brands build relationships with consumers, and how the entire customer…

Amazon.com is planning to open a new grocery store chain in an effort to broaden its reach in the retail category, according to a Wall Street Journal report. Sources familiar with the project told WSJ that the online behemoth is planning to open dozens of grocery stores in several major U.S. cities, and the first…

In episode 185 of Total Retail Talks, Executive Editor Joe Keenan interviews Zak Normandin, founder and CEO of Iris Nova, parent company of innovative beverage brand Dirty Lemon, which sells it products via a direct-to-consumer conversational commerce model. Normandin addresses retail and grocery/CPG industry disruption, the future of text messaging as a commerce channel, and…

In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…

Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…

Recently, it’s been impossible to walk down a city street, ride the subway or scroll through Instagram without coming across an ad for a popular new direct-to-consumer (D-to-C) brand. These industry disruptors are positioning themselves independently from the retail giants that once owned the space, and instead selling straight to the consumer. From toothbrushes and mattresses…

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue.