Omnichannel
July 23, 2019 at 11:04 am
A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall…
July 22, 2019 at 2:34 pm
Walmart is making further organizational changes as it continues to integrate its store and digital operations and leadership, according to a July 19 memo obtained by CNBC that was sent by CEO Doug McMillon to the retailer’s employees. The biggest change announced is Walmart's move to bring the U.S. supply chain teams together, which will be led…
July 22, 2019 at 11:26 am
In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…
July 16, 2019 at 3:05 pm
For Lamps Plus, the nation’s largest specialty lighting retailer and a leading lighting and home furnishings manufacturer, creating a seamless shopping experience for its customers across all channels is of critical importance. It's for that reason that the company has introduced computer kiosks in each of 35-plus stores. The kiosks create an “endless aisle” of products in-store,…
July 10, 2019 at 2:25 pm
Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…
July 9, 2019 at 10:13 am
Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
July 8, 2019 at 9:26 am
It wasn't long ago that every suburb was chasing the same elite retailers. They would create special zones to give residents all the must-have shopping amenities: big-box outlets, DIY shops, grocery stores, and fashion boutiques to browse at their leisure. Then came the e-commerce explosion. Shoppers’ trips became more calculated, with less time spent browsing…
June 28, 2019 at 1:59 pm
Hibbett Sports, an athletic-inspired fashion retailer that operates 1,100-plus stores in smaller markets across 35 states, was decidedly late in building an e-commerce business. The company didn't launch an e-commerce site until late 2017. Despite its late start, however, Hibbett Sports has successfully grown its e-commerce business with the help of an unlikely source: its…
June 28, 2019 at 7:25 am
Where some see Amazon.com as a competitive force to steer clear of, others see the value of playing nice. Kohl’s is one traditional retailer deciding to partner with the 800-pound gorilla, and having paved the path, you can be sure that others will follow. Kohl’s is now accepting unpackaged Amazon returns in its store, independent…
