Omnichannel

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

Omnichannel (or what I would call consumer-centric retail) is a critical component of a successful retail operation. Recent research by Google indicates that omnichannel shoppers have a 30 percent higher lifetime value than single-channel shoppers. It’s easy to understand why retailers are growing their omnichannel activities. However, with this growth comes risk and opportunity. One…

Don’t count out brick-and-mortar retailers. While it’s true that clicks haven't overtaken bricks in total retail sales, e-commerce has fundamentally changed consumer behavior and heightened their expectations for customer experience. Claiming just 8.9 percent of total retail sales in 2017, according to the U.S. Department of Commerce, e-commerce is still a relatively small bite of…

An analysis of retailers’ and brands’ omnichannel program offerings and execution

With digital technology changing almost all aspects of our lives, it's not surprising that traditional retailing is being turned on its head. The familiar model that funnels customers along a linear path to buying is giving way to an exciting new paradigm of placing the individual at the center of a unified field of purchasing…

Target's same-day curbside pickup service, Drive Up, has now reached all 50 U.S. states, the retailer announced last week. The service allows consumers to shop online then pull up to designated spaces at their local store to have their order delivered to their car by Target staff. Drive Up has rolled out to Target stores at…

If you’ve been tracking e-commerce news, you would be aware of the media claiming that the retail apocalypse is here. According to the latest Coresight Research Report (June 28, 2019), U.S. retailers have announced 7,037 store closures as compared to 5,864 closures in 2018. However, there are a few interesting trends that indicate digital commerce…

The cross-channel behavior of today’s consumers are causing retailers and brands to re-evaluate the technology they're investing in. The result has been increased investments in technology systems enabling omnichannel operations, such as order and inventory management systems. That’s just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in…

Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…

The ways consumers engage with brands continue to change rapidly, from making your purchases at brick-and-mortar locations to now completing the same transactions in the palm of your hand. Toluna’s How Do You Shop? survey polled over 500 respondents to see how in-store shopping vs. e-commerce is playing out across the country. Ninety-one percent reported…