Omnichannel

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

With COVID-19 causing the majority of retailers to close up shop, and drastic social distancing measures required for those that remain open, many consumers have put a stop to all unnecessary outings and are looking to their favorite brands for remote service and support during this difficult time. In a new Qudini survey of 2,000-plus…

At the dawn of a new decade, retailers are finally making headway in catching up to the demands of digital-era consumers. According to Zebra’s 12th annual Global Shopper Study, which analyzes data culled from over 6,000 customers, store associates and retail executives, shopper satisfaction is up overall. Retailers are recognizing that future success hinges on…

COVID-19 has changed our world. It’s impacting life itself, including our ability to get access to the right essential goods. It has overwhelmed delivery and pickup networks. Some small, innovative businesses have been able to quickly adapt and focus strictly on curbside or pickup, while larger chains have been challenged to hire fast enough to…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

Retailers are most likely currently spending on technology that helps them track inventory and fulfill orders across multiple channels, especially as consumers engage with brands across a variety of touchpoints, and often in a single purchase journey. This was a key finding from Total Retail’s 2020 Retail Technology Report, which was produced in conjunction with Orckestra…

For many years, customer experience experts have stressed the importance of balancing the convenience of self-service and digital channels, with the loyalty-building power of human interaction. Stein Mart, a national specialty omnichannel off-price retailer offering designer and name-brand fashion apparel, home décor, accessories and shoes at everyday discount prices, aimed to harness the best of…

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

The retail industry has undergone sweeping changes in the past decade, with brands revamping stores and providing new services and delivery options to meet customers’ rising expectations. Until recently, grocery had been largely untouched by these new forces roiling Main Street. However, grocery is now going through its own transformation as new competitors arrive and…

In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares…