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Omnichannel
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Todayโs retail experience looks a little different than it did three months ago. Despite a decrease in foot traffic, online sales have surged 146 percent, and 72 percent of consumers are using their mobile device to shop online. As retailers scramble to adjust their strategy to be more focused on e-commerce while improving the customer experience,โฆ
Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 asโฆ
The COVID-19 crisis is proving to be a catalyst for change across all dimensions of retail. Some of this transformation was already underway for some specialty brands. They were on a path to building a more direct-to-consumer (D-to-C) business. However, what the pandemic ultimately underscores for them and others is that retail canโt go backโฆ
The Childrenโs Place plans to reduce its store footprint by one-third by the end of fiscal year 2021 as part of an ongoing effort to shift its core business online. Three hundred of the companyโs 920 stores in the United States, Canada and Puerto Rico are slated to be closed, with 200 closures planned forโฆ
Best-selling or trending products are often displayed on a retailerโs homepage. Itโs time for retailers to take e-commerce sales data and improve in-store visual merchandising. After all, arenโt window displays essentially a retailerโs homepage come to life? Since the COVID-19 pandemic struck, apparel brands have seen casual and athleisure sales soar. Savvy apparel brands withโฆ
Before the rise of e-commerce, success in retail was driven by customer service, including interactions between store associates and customers. A hallmark of mom-and-pop shops, close relationships between associates and customers enabled a highly personalized level of service that drove sales and retailer loyalty. Yet, with the emergence of big-box retailers, shopping centers and eventuallyโฆ
The term โomnichannelโ describes a phenomenon where customers experience each of a companyโs different sales and marketing channels in a unified fashion. An omnichannel strategy is a plan of action designed to optimize performance by creating a seamless customer experience across all channels and customer touchpoints, from brick-and-mortar to online and mobile web browsing. Successfulโฆ
As stores reopen their doors, itโs time to increase in-store traffic by spotlighting retail locations as highly efficient fulfillment centers with buy online, pick up in-store (BOPIS); reserve online, pick up in-store (ROPIS); and buy online, return in-store (BORIS) fulfillment options. To do so effectively, retailers should consider the following strategies:
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
Advanced, convenient fulfillment options initially accelerated by Amazon.com have now become essential offerings for retailers looking to adapt to new shopper expectations. In todayโs new retail reality, free shipping, same-day delivery and multiple fulfillment options have become valuable assets for retailers and consumers alike โ table stakes even. If you're not Amazon, but rather a retailerโฆ