Omnichannel

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

It’s safe to say that 2020 has taken the country — and the entire world — by storm. We’re currently eight months into the COVID-19 global pandemic, and while a majority of people are yearning for a return to “normalcy,” there are many industries and businesses that simply will not, retail included. Ongoing research surveys…

In its fourth annual ranking of 100 leading retailers and brands based on their omnichannel capabilities — i.e., programs offered and the execution of those programs — Total Retail, in conjunction with Orckestra, an omnichannel commerce platform provider that unifies retailers’ e-commerce software, mobile commerce, and retail stores, reveals the industry leaders at the forefront…

Like much of everything in 2020, the holiday shopping season is expected to look quite different than prior years — and it extends way beyond just wearing a mask to the mall. Every year, Shopkick surveys U.S. consumers to learn more about their holiday shopping plans. This time around, amidst a global pandemic, findings show…

The 2019 holiday season feels like a lifetime ago, in a robust economy and pre-pandemic. Taking a look back, we see that initial retail forecasts were lackluster, with analysts predicting a downturn from 2018. Final figures belied those early grim predictions, however, with the National Retail Federation (NRF) confirming that retail sales for the last…

Retail has undergone seismic shifts since the outbreak of COVID-19, when we radically changed the way we behave outside our homes — and whether we ever even leave our homes at all. Brick-and mortar retailers have had to radically restructure their operations, from click-and-collect options to refocusing on online shopping. As states gradually open back…

A Ranking of Retailers' Omnichannel Programs Offered and the Execution of Those Programs

Look at how a robust software solution identifies stores in greatest need of a visit and “prescribes” actions for store operations.

Seven months on and, for most brands, online sales are still rising while the overall retail landscape is challenged with plenty of uncertainty. Travel restrictions remain in place, lockdowns are lifting and returning, and the need to wear masks in indoor spaces is contributing to a marked decline in physical footfall. This is resulting in…

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…