Omnichannel

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.

According to McKinsey, more than half of business-to-consumer customers engage with three to five channels each time they make a purchase or resolve a request. The evolution of technology has transformed these channels into explicit, interconnected conduits directly impacting customer satisfaction. In today’s retail landscape, it's no longer sufficient to merely acknowledge this fact; retailers…

From brand and product options to the methods to purchase, consumers have more choices than ever in how their shopping experience comes to life. The most recent shift in consumer mindset and shopping preferences happened as a result of the COVID-19 pandemic. Because so many retailers were forced to shift to online-only during this time,…

Nearly every retailer is heavily investing in improving their online and in-store channels. However, not every retailer is considering the scenarios in which online channels are being used in a retail store. In fact, nearly half (46 percent) of global in-store shoppers reported using a smartphone to enhance their most recent shopping journey. Despite this…

Consumer spending, especially online and in particular via mobile devices, hit record highs during the 2023 holiday season. But are retailers ready to ride this momentum into 2024? One recent study found that 73 percent of customers are likely to switch to a competitor after just one poor experience. Especially during the new year, when…

While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Parbinder Dhariwal, vice president and general manager at CVS Media Exchange, CVS Health's retail media network. Dhariwal provides an overview of the retail media arm of the CVS business, including the benefits it brings to both third-party brands and…

While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Glenn Allison, vice president of IT applications development at Tractor Supply Company, and Shash Anand, senior vice president of product strategy at SOTI, an industry leader in simplifying business mobility solutions. Allison and Anand discuss the use of artificial…

Imagine entering a store for the first time and encountering screens instantly customized to your preferences. As you browse the aisles, you receive tailored product recommendations precisely aligned with your tastes and needs. This scenario depicts the imminent future of on-premise personalization — where artificial intelligence lifts customer journeys to unprecedented levels. Nevertheless, the human…

In episode 436 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ciarán Long, interim CEO and chief financial officer of a.k.a. Brands, a brand accelerator of next-generation fashion brands, including Princess Polly, Culture Kings, Petal + Pup, and MNML. Listen in as Long gives an overview of the company (0:40), discusses the a.k.a. Brands' portfolio's…

Seemantini Godbole, executive vice president, chief digital and information officer, joined Lowe's in 2018. In a discussion this week at NRF's 2024 Big Show with Scott Rankin, principal and global head of strategy at KPMG, Godbole said when she was brought into the company, "there was a lot of things to be desired from a…