Omnichannel

Magazine Space Ads Grab New Names for Paul Fredrick; GreatSkin's Unique Affiliate Program Delivers Prospects; Zappos Turns to Magalogs for Leads.

The Internet provides marketers with the ability and responsibility to know their customers in much greater depth than does the retail model. The Web model also enables marketers to exploit that knowledge far more effectively.

PATIENT: Doc, times are tough and my resources are scarce. How can I be sure I’m using mine well? How can I avoid wasting time, manpower and money? CATALOG DOCTOR: Focus your team on core efforts, and avoid low-impact tasks that might run your projects off the rails. Start by asking these seven waste-avoiding questions:

hey BF4L chillax — I got the cheddar — cant talk MOS — l8r. If you don’t understand this, you’d better learn. It’s the language of your future.

Everyone’s Eureka; Reinvented Wheels; Outlook Went Overboard & The Authors Respond

Having come a long way from its modest beginning as a chain of floral shops in metropolitan New York, 1-800-Flowers.com usually has set trends, not followed them.

You’re too old-school. Why don’t you retire already?” Ahhh … another day, another client meeting. Another fresh-faced punk who thinks he’s a social media expert because he has accounts on Facebook, MySpace, Digg, Twitter — and his ever-so-charming personality on about 50 online dating sites.

One of the most valued aspects of online marketing is advertisers’ ability to nimbly direct their campaigns through a constantly evolving cyber landscape. Unfortunately, feeling nimble doesn’t mean you are nimble, which leaves the old adage echoing in the rafters: “Failing to prepare is preparing to fail.”

Engagement marketing happens when people become a part of the product they're buying or consuming. Many marketers think it begins and ends with sites on which visitors create the content — Twitter, Facebook, MySpace, etc. They think a simple product mention on these sites will drive traffic and make their 
sales soar. But the evidence says otherwise.

This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.