Omnichannel

In recent years, retail businesses have come to realize just how closely linked their physical and digital shopping experiences are. Anywhere consumers shop, they’ll find the digital in the physical, and, thanks to virtual reality (VR) and augmented reality (AR) as well as other emerging technologies, something that feels like the “physical” in the digital.…

During Shoptalk 2022 in Las Vegas last week, Editor-in-Chief Joe Keenan interviewed Antonino Guichard, chief digital officer of Liverpool, the leading department store chain in Mexico. In this video, Guichard discusses some of the challenges Liverpool has faced in growing its e-commerce business, as well as how the retailer's customers' behaviors have shifted as a result of some…

In a session earlier this week at Shoptalk 2022 in Las Vegas, Sam's Club CEO Kath McLay detailed how the retailer is delivering better experiences for its members across both physical and digital channels. Sam's Club, the warehouse club owned by Walmart, has posted an impressive 27 percent growth in its e-commerce business over the…

You deal with plenty of challenges as an e-commerce business owner. However, there’s likely one big challenge that tops your list: generating sales. You want to get your products into the hands of as many happy customers as you can. Yet, with more than 350 million total products on Amazon.com and anywhere between 12 million…

Increased consumer interest in outdoor lifestyles during the pandemic contributed to double-digit revenue growth for L.L.Bean in its 2021 fiscal year, according to company press release published on March 18. Sales for the outdoor retailer totaled $1.8 billion, a 14 percent increase over 2020, and making it one of L.L.Bean’s most successful years in company history. In…

It’s no secret that retailers were forced to enhance their e-commerce channels in the last two years. But what you may not know is that the retailers that focused solely on improving the online customer experience will actually be losing out in the long run. According to a study by Nielsen, "omnishoppers" are on the rise.…

The pandemic has had a profound impact on how consumers are making decisions. With a plethora of communication channels now available to shoppers, customers have different preferences on how they would like to communicate with a brand. This is where implementing an omnichannel strategy can give your business a competitive advantage. An omnichannel strategy recognizes…

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…

Customers at select Target stores will be able to pick up a Starbucks coffee and make a return without leaving their car later this year. The retailer announced Wednesday that it will start to add those services to Drive Up, its curbside pickup option, at select stores in the fall. It declined to identify store locations or give…

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…