Omnichannel

Your Multichannel Contact Strategy Chart
November 1, 2010

Patient: "Doc, although we've got a good handle on our big-picture strategies, we keep getting off track in our execution. Our channel teams drift from what's said in our meetings; our timing is thrown off; our promos aren't all coordinated among our channels; our customers get hit with messages from all channels at once, then have a gap with no messages at all; and so on. Do you have any prescription to help us get and stay on track?"

Respect the Shopper!
November 1, 2010

The advent of new technologies has forever changed the way consumers shop. Today, consumers routinely research, purchase, ship and return products across all 
channels. They're using mobile devices, phones, websites, email, stores and catalogs in whichever combination is the most convenient for them.

QR Codes Are Big in Texas
November 1, 2010

One subject kept coming up repeatedly at session after session and on the trade show floor: quick response (QR) codes, those relatively boring 2-D codes that are suddenly very sexy and popular in the retail space.

Zappos.com Latest Retailer To Launch iPad App
October 25, 2010

Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.

Catalogs.com Launches iPad App
October 21, 2010

Premier shopping website Catalogs.com is extending its leading library of retail catalogs to the tablet device that is redefining the way we interact with content – the Apple iPad.

Saks Fifth Avenue To Have 5 Star Review System on Website
October 19, 2010

More than a decade after book and electronics retailers embraced online customer reviews, the most elite stores in the U.S. are opening their websites — and the brands they sell — to the slings and arrows of public opinion.

Multichannel Integration: Adapting to the New Normal
October 12, 2010

To create effective marketing campaigns in today’s multichannel world, retailers must be able to integrate consumer interactions within disparate marketing channels to ensure the best possible experience wherever and whenever the dialogue takes place.

Taking Care of Business
October 1, 2010

Staples Business Delivery unit is a unified selling channel that combines Staples.com and Staples' catalog business. Its main focus is to serve consumers who want to order office products, supplies and services from their home or business at their 
own convenience.