The Retailer's Source for Content & Community
Patient: "Doc, although we've got a good handle on our big-picture strategies, we keep getting off track in our execution. Our channel teams drift from what's said in our meetings; our timing is thrown off; our promos aren't all coordinated among our channels; our customers get hit with messages from all channels at once, then have a gap with no messages at all; and so on. Do you have any prescription to help us get and stay on track?"
The advent of new technologies has forever changed the way consumers shop. Today, consumers routinely research, purchase, ship and return products across all
channels. They're using mobile devices, phones, websites, email, stores and catalogs in whichever combination is the most convenient for them.
Growth in e-commerce sales outpaces total retail, but online and in-store experiences contribute to each other in a complex way.
Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.
Premier shopping website Catalogs.com is extending its leading library of retail catalogs to the tablet device that is redefining the way we interact with content – the Apple iPad.
To create effective marketing campaigns in today’s multichannel world, retailers must be able to integrate consumer interactions within disparate marketing channels to ensure the best possible experience wherever and whenever the dialogue takes place.
Staples Business Delivery unit is a unified selling channel that combines Staples.com and Staples' catalog business. Its main focus is to serve consumers who want to order office products, supplies and services from their home or business at their own convenience.
Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into any of the retailer’s participating locations on Foursquare.
Online activity will influence in-store shopping this holiday season, as social networks and mobile applications are playing a more prominent role in the shopping process. As such, retailers should seek to deliver tightly-integrated and consistent merchandise, inventory and promotional messages to customers moving between Web-based and physical storefronts, a Deloitte study suggests.
