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Online consumer behavior is constantly changing. There are more touchpoints and channels to connect with consumers than ever before. Keeping up with these steady and ever-present changes in online shopping behavior is the No. 1 thorn in the sides of retailers, according to a recent report by Retail Systems Research (RSR), sponsored by ATG, a subsidiary of Oracle, titled After the Storm: Connecting with the New Online Consumer.
J.C. Penney unveiled plans to install large touchscreens at 120 of its stores and introduce an iPad application available in 50 jewelry departments, the latest move by a retailer looking to capitalize on the growing electronic sales market.
Endeca Technologies has announced the results of an e-commerce survey of business-to-consumer and business-to-business organizations. The survey of 430 B-to-C and 160 B-to-B professionals reveals business results for 2010 as well as areas of focus for 2011.
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that this holiday season’s shoppers were better connected to consumer information than in-store associates driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking.
VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share: they hate shopping in retail stores.
Lorel Marketing Group and Journeys have announced the successful launch of the new Journeys Digital Skate Catalog using Lorel's Digital Catalog Suite. The DCS offers the Journeys customer an interactive online consumer experience, delivering an engaging, content-rich branded presentation, helping consumers shop and spend time engaged with the latest Journeys merchandise.
Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
Rue LaLa CEO Ben Fischman discusses the future of retail from the National Retail Federation's BIG Show in New York City.
Welcome to augmented reality (AR), also known as interactive video technology, which is set to transform the consumer experience.
At the National Retail Federation's BIG Show in New York City this week, Andrew Koven, president of e-commerce and customer experience at Steve Madden, co-presented a session where he shared some secrets to his company's recent success in the mobile space.
