Omnichannel

J.C. Penney to Install Touchscreen Interfaces, Debut iPad App
February 8, 2011

J.C. Penney unveiled plans to install large touchscreens at 120 of its stores and introduce an iPad application available in 50 jewelry departments, the latest move by a retailer looking to capitalize on the growing electronic sales market.

Study Finds Shoppers More Informed Than Store Associates
January 28, 2011

The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that this holiday seasonโ€™s shoppers were better connected to consumer information than in-store associates driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking.

How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper
January 27, 2011

VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share: they hate shopping in retail stores.

Footwear Retailer Journeys Launches Digital Catalog
January 27, 2011

Lorel Marketing Group and Journeys have announced the successful launch of the new Journeys Digital Skate Catalog using Lorel's Digital Catalog Suite. The DCS offers the Journeys customer an interactive online consumer experience, delivering an engaging, content-rich branded presentation, helping consumers shop and spend time engaged with the latest Journeys merchandise.

Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.