Omnichannel

Finish Line said it's released an e-commerce enabled app for Apple and Android mobile devices that provides geo-targeted store location and real-time inventory functions. Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions.

Wet Seal is giving away a free Android-powered smartphone preinstalled with the retailer's mobile application as part of an in-store back-to-school promotion to drive store traffic. The apparel retailer is offering the free mobile device to every consumer who tries on a pair of Wet Seal jeans in the store.

Wal-Mart announced that it's expanding its check and card cashing services to accept more types of checks and forms of identification from shoppers.

Tommy Hilfiger is offering Glamour readers 20 percent off their next online purchase via a mobile bar code initiative. Glamour is featuring SpyderLynk tags throughout its September issue, where advertisers are placing the mobile barcodes on their static ads to engage readers and offer them deals.

Office Depot announced the release of a new iPhone app designed specifically for its contract customers. The Office Depot Business Solutions mobile application has been specifically designed to bring the brand’s B-to-B website to procurement and administrative professionals within a smartphone device.

Gap is bolstering its mobile presence by placing mobile barcodes on its static ad in Glamour magazine. It will offer consumers a discount when they scan the tag.

Old Navy is targeting Pandora listeners and increasing its summer sales via a mobile initiative that includes audio and banner ads that drive consumers to its mobile site, as well as in-store locations.

This video presents key findings from The Mobile Movement: Understanding Smartphone Consumers, a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 U.S. adult smartphone users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

The Sportsman’s Guide, a sporting goods brand in the portfolio of Redcats USA, today announced the launch of a redesigned mobile website, offering a state-of-the-art design that optimizes mobile access to the site, making shopping from a mobile device faster, easier and as convenient as shopping from a home computer.

Cabela's, an outfitter of hunting, fishing and outdoor gear, has announced the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce provider Digby.