Omnichannel

For the past several years, the phrase, “print is dead!” has been ringing in every marketer’s ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retail…

Glossier, the eight-year-old direct-to-consumer (D-to-C) beauty unicorn, is entering its first-ever retailer partnership with LVMH-owned beauty giant Sephora in a high-profile shift in distribution. Starting in early 2023, Glossier products will be available in Sephora’s stores across the US and Canada, as well as via its e-commerce site and app, according to the brand. The…

Parents and students recently celebrated the end of another school year, and marketers are already thinking ahead about the next one. Back-to-school budgets are starting to be planned, and new data from Rakuten Advertising shows that shopping habits will look a bit different from what we quickly dubbed “the new normal.” According to the survey, most…

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

According to Commerce Department data released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Spurred both by frustrations with online shopping and a desire for a more tactile experience, consumers are returning, at least in some…

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards - Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound annual growth rate of 11 percent over the analysis period (2020 to 2026). More…

The rate of omnichannel adoption and digital transformation across the retail sector has remained high over the first half of 2022. However, new industry data shows that retailers and brands still have significant ground to cover to meet evolving customer expectations. The 7th annual Omnichannel Retail Index by OSF Digital’s strategy team (formerly FitForCommerce) found…

The disruption and shifting demands of the past 24 months have elevated retail’s focus on the “consumer experience,” as e-commerce transformed the way retailers do business and forced large-scale technology adoption and innovation. But while it may seem like the shift to experience-focused retail delivery happened overnight, these changes were already underway, even before the…

With supply chain issues stressing physical inventory and inflation running high, consumers are turning to gift cards to fill the gap and stretch their spending power. According to a recent consumer survey from Fiserv, 58 percent of consumers said gift card promotions are motivating them to buy more gift cards during this inflation period. This…

As digital ad costs continue to climb, it’s no surprise that direct-to-consumer (D-to-C) brands are looking for new ways to connect with customers. However, they cannot take a one-size-fits-all approach to customer engagement. Today’s shoppers are split on where they prefer to engage with brands. In fact, our recent Brand Authenticity Report found that nearly…