Omnichannel

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.K.-based merchants’ gift card offerings. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

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A looming recession. Supply chain struggles. Household budgets under pressure. For retailers, it's shaping up to be a challenging holiday season. As stores begin to execute their all-important fourth-quarter plans, they’re having to adjust, anticipating logistical hiccups and changing shopper behaviors. Amazon.com is even rumored to be planning a second Prime Day holiday, partially to…

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, US Edition, the authors, NAPCO Research and Blackhawk Network, provided tips for improving the performance of gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Retailers and brands should consider implementing these tips into their own organizations to capture market share…

The pandemic pulled forward a decade’s worth of digital innovation into a single year. As a result, retailers and brands scrambled to shift their customer experiences online and set up new capabilities to reflect a multichannel approach to sales that seeks to provide customers with a seamless shopping experience — online from a desktop or…

As consumers return to in-person shopping, businesses everywhere are moving quickly to include the best parts of physical retail in the online customer journey. But retailers looking to take features from brick-and-mortar shopping and port them over to the online experience are thinking about it in the wrong way. Success in this new age of…

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.S.-based merchants’ gift card offerings. The 2022 report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The subsequent report, the fifth annual version, features data…

In 2022, the blueprint to retail success is evolving before our eyes. The ripple effects of a two-year global pandemic coupled with rapid accelerations in digital transformation have shifted the paradigm for consumer expectations. Now more than ever, customers desire seamless and personalized experiences at every touchpoint of their buyer’s journey. Whether it’s in-store, on…

A comprehensive review of the state of US merchants' gift card offerings