Omnichannel

Ever since lockdowns came to a close, brick-and-mortar sales have been going gangbusters. However, the numbers don’t tell the whole story. Long ago, we could have been comfortable assuming that the average in-store shopper experienced the bulk of their buying journey in the brick-and-mortar space itself — but those days are long behind us. Over…

Nordstrom has long been recognized in the retail industry as an innovator and trailblazer, bringing new ideas and formats to market in an effort to best meet the needs of its customers. That reputation now extends to omnichannel services and experiences. The upscale department store chain earned the No. 1 spot in Total Retail's sixth…

Discover the conversational store and how it bridges the physical and digital divide in the customer journey in this exclusive guidebook.

Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…

The sixth annual Top 100 Omnichannel Retailers report was released late last month by Total Retail. The report features a ranking of 100 leading retailers and brands based on the omnichannel capabilities across their organizations (e.g., supply chain, pricing, loyalty, payments), and the execution of those programs. It identifies the companies doing the best job…

A Ranking of 100 Leading Retailers' Omnichannel Proficiencies

Has your brand thoroughly considered how consumers use mobile phones and in-store signage? More than half of consumers today use their mobile phones to help them shop in stores — rather than as a replacement for physical retail. This trend underscores the importance of a mobile strategy closely tied to in-store communication. While 55 percent…

In the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, AUS Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips featured to help merchants improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; and mobile. Merchants should consider implementing these tips as they seek to capture additional…

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of Australian-based merchants’ gift card programs. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, UK Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips included to help readers improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Merchants would be wise to implement these tips as they seek…