Omnichannel

New Way Retailers Are Trying to Talk to You: Light Bulbs
May 5, 2015

The next time you're surveying the options in your local retailer's toothpaste aisle, don't be surprised if a coupon for the very same toothpaste you're looking at suddenly pops up on your phone, guided there by the light bulbs above you.

Mapping Your Marketplace Moves
May 4, 2015 at 2:00 am

Hear a study in short-term versus long-term marketplaces strategies and how one company has made it a driving force for their sales.

Nordstrom Pilots Texting Program for Pickup of Online Orders
May 4, 2015

Nordstrom is testing curbside pickup for online orders at several stores across the country, including the retailer's downtown Nordstrom flagship store. Customers have had the option to select in-store pickup when buying online since 2008. Now customers at the test location can choose the option of calling or texting as they near the store. A store employee will run the purchase outside so the customer never has to leave his or her car.

Loweโ€™s Halts Sale of Laminate After Report Alleging Similar Issue to Lumber Liquidators
May 4, 2015

The Chinese hedge fund analyst who played a key role in revealing the problems with China-sourced laminates sold at hardwood retailer Lumber Liquidators said Friday that company isn't the only one selling products that may be hazardous to human health. Xuhua Zhou, whose coverage of Lumber Liquidators was one of the catalysts that spurred "60 Minutes" into investigating whether laminates sold there contained higher-than-acceptable levels of formaldehyde, a known carcinogenic, said Friday that Lowe's may have had similar issues.

Staples Launches Omnichannel Printing Program to Better Serve B-to-B Customers
May 1, 2015

Staples Advantage, the B-to-B division of Staples Inc., launched a new program in March designed to better serve the needs of the office supply retailer's business customers. Print-to-Store enables customers to order print jobs through staplesadvantage.com and pick up the finished product at their closest Staples store. The program caters to the omnichannel shopping behaviors of Staples' B-to-B customers.