Omnichannel

Online diamond retailer Blue Nile is putting down some brick-and-mortar roots for the first time by opening a tiny store of its own at a mall outside New York City. The so-called “webroom,” a 325-square-foot space with a half-dozen staffers, grew out of the Seattle retailer’s experiments with temporary counters inside a couple of Nordstrom…

At the Internet Retailer Conference and Exhibition (IRCE) in Chicago yesterday, Total Retail's Executive Editor Joe Keenan interviews Scott Cohn, vice president of e-commerce at Chinese Laundry, a women's footwear brand, about the company's move to a

The addiction to smartphones is real. In fact, people are so addicted to their smartphones that a clinical term is now dedicated to the psychological attachment people have to their devices: nomophobia, short for no-mobile-phone-phobia. The fear of phone separation is a growing trend that marketers, especially in retail, should be watching. Now more than…

A number of retailers are exploring new roles within the C-suite focused on helping them transform and evolve to keep place with consumer expectations. They're seeking leaders with priorities, authority and influence who are different from traditional chief information officers, chief marketing officers or chief merchants. These retailers are looking for leaders to drive cross-functional collaboration and governance, improve working relationships between various departments and IT, and foster executive alignment. As a result, three new C-level additions are emerging — chief digital officer, chief customer officer and chief omnichannel officer.

When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people crave…

Over the last few years, traditional resort wear line Lilly Pulitzer has evolved into a full-fledged lifestyle brand, complete with an almost “cult like” following. Hot off of a very successful collaboration with Target, Michelle Kelly, president of Lilly Pulitzer, shared how the company has used personalization successfully across its multigenerational customer base. “Personalization is…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

The luxury department store chain laid out its five-year plan for e-commerce and store expansion, showing how it's focused on growth rather than profits. Nordstrom and Amazon.com have a lot more in common than their hometown of Seattle. Just like Amazon, Nordstrom has been spending big on technology, warehouses and expanding into new businesses. And…

Millennials are one of if not the most sought after customer demographics for retail brands. The largest generation in the world — 80 million strong in the U.S. alone — are forecast to spend $200 billion annually by 2017, and $10 trillion over their lifetimes as consumers. And that’s just in the U.S. You can…

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.