Omnichannel

Tapestry's CEO Discusses Marketing, Store Ops and More
March 30, 2023 at 9:10 pm

During a keynote session earlier this week at Shoptalk in Las Vegas, Joanne Crevoiserat, CEO of Tapestry, parent of brands Coach, Kate Spade, and Stuart Weitzman, detailed the organization's strategy for strengthening its brands and winning over customers in a shifting retail landscape. Here are some highlights from Crevoiserat's interview with Sara Eisen, journalist at CNBC. On Marketing…

Experiential Retail Now Focuses on What’s Happening Behind the Scenes 
March 23, 2023 at 9:17 am

In a larger-than-life Broadway theatrical production, the audience can often take for granted what happens behind the curtains to produce a stunning show. Instead, they bask in the delight of the show before their eyes. In retail, it’s not all that different. Shoppers tend to focus on the shelves or delightedly engage in the many…

Why Retailers Must Embrace the 'Phygital' Experience
March 16, 2023 at 11:34 am

The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways to provide the best experience for shoppers — both in-store and online. Furthermore, they're…

Retailers Are Finally Bringing Digital Shopping Into Physical Stores
March 1, 2023 at 1:08 pm

During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping…

Maximizing Unified Commerce While Minimizing Friction
February 22, 2023 at 5:55 pm

Achieving repeat business in retail — a primary sign of success — means identifying and overcoming challenges in an ever-changing landscape. Today’s consumers expect a high-quality buying experience whether they’re shopping online or in a brick-and-mortar store, and retailers are adjusting to ensure a consistently great experience across all channels. It’s all about the experience. Customer…

From Supply Chain to POS: Lessons Learned at NRF 2023
February 14, 2023 at 10:30 am

Each year, NRF: Retail's Big Show acts as the curtain-raiser for some of the retail industry’s most advanced and innovative technology solutions. While 2022’s event saw NRF’s return to New York’s Javits Center, attendee turnout remained unusually low due to the world being in the early stages of the post-pandemic recovery. However, 2023 saw attendee…

How Hybrid Models Have Impacted Retail Shopping
January 17, 2023 at 12:35 pm

Consumer behavior and shopping experiences have arguably changed more in recent years than ever before. Throughout the pandemic, shoppers became more accustomed to online ordering and the inevitable ease that comes with shopping from the comfort of your own home. This has inspired consumers to come up with a whole new set of demands and…

How Mobile Bridges the Gap Between In-Store and Online
December 21, 2022 at 6:13 pm

This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even larger than before the pandemic. With 42 percent of consumers planning to shop equally in-store and online for the holidays, it’s essential for retailers to create an omnichannel strategy that reaches all shoppers — no matter which buying journey…