Omnichannel

Last holiday season, I found myself in a familiar situation: scrambling to find a last-minute gift. I had my eye on a pair of boots for a family member, but it was the day before our gift exchange. Because I live far from a major city, large e-commerce retailers don’t have the proximity for next-day…

In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she's seeing at David's…

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

The retail landscape is on the brink of one of the most transformative eras in decades. With new emerging technologies like artificial intelligence and consumer behaviors always evolving, the retail industry must not only be able to keep up, but must be able to stay one step ahead as these trends reshape how and where…

In episode 464 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, a fast-growing blog and podcast channel providing news, analysis and commentary on the latest trends and issues in the retail industry. Mezzenga is also a speaker at Total Retail Tech 2024, the summit for…

Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it's happening quickly. Less than 25 years ago, online purchases accounted for under 1 percent of…

Regardless of where people shop or how they buy, they want a seamless customer experience, start to finish. They want to feel that their customer journey, from advertisements and shopping to purchase and delivery, is being delivered by a single entity, no matter how many systems are involved behind the scenes. What they want is…

A quick confession: I love the mall. I love the more tangible entertainment and leisure aspects of it. Walking around aimlessly is calming and creates a built-in way to take time for myself while shopping. I can’t always say the same about shopping online these days which, in my experience, puts me in a more…

Unified commerce, omnichannel, multichannel and cross-channel may seem like buzzwords or different versions of the latest corporate jargon, but what they all refer to is the absolute need for brands to create a seamless, customer-centric experience everywhere and anywhere a shopper interacts with a brand. A recent survey finds that over the past year, omnichannel…

The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.…