Omnichannel

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas, CEO of SharkNinja, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an…

Buyers today are demanding seamless, connected retail experiences that integrate online and offline channels. In fact, 73 percent of retail consumers are now categorized as omnichannel shoppers. Furthermore, these shoppers want brands to deliver highly customized, relevant interactions — with 60 percent saying they’ll become repeat customers after a personalized shopping experience. If they haven’t…

The retail industry has always been defined by change, but the past year has seen transformations that are reshaping its very foundation. In 2024, we witnessed the rise of new shopping channels, the explosion of marketplaces, and significant advances in delivery logistics. As we move into 2025, these shifts are accelerating, offering both challenges and…

While at the 2025 National Retail Federation (NRF) Big Show in New York City from Jan. 12-14, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Steve Dennis, president and founder of SageBerry Consulting, author and podcast host. In this video interview, Dennis shares the important trends and themes he saw emerge this past…

The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting consumer expectations. At the center of this change lies the integration of omnichannel strategies and the explosive influence of social media in driving sales. To stay relevant and thrive, retailers must embrace these shifts and deliver seamless, personalized and…

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping…

More and more people are turning to the internet for their shopping needs, even for day-to-day necessities like groceries. Does that mean we're moving away from traditional grocery shopping? Or do we simply want the best of both approaches? A recent survey of 1,516 Americans across different age groups reveals interesting insights into modern shopping…

Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors. Vibenomics’ In-Store Data Report, which surveyed 1,000-plus household shoppers, uncovered this and several other trends to help guide retailers in optimizing in-store experiences during the upcoming holiday season. Brick-and-mortar stores provide a space for customers to discover new products and connect with them,…

We’re all human. Retailing is one of the oldest forms of commerce, launching some of the most recognized brands in the world in an effort to brings goods, whatever they may be, to the people. And then the internet was invented. Does anyone remember in the late 90s when the first retail apocalypse was a…

With only 27 days between Thanksgiving and Christmas, brands and marketers need to be more strategic than ever this holiday season, as there’s less time to capitalize on one of the year’s most important revenue opportunities. Despite the shortened timeline, holiday sales are still expected to grow. Deloitte projects an increase of 2.3 percent to…