Omnichannel

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping…

More and more people are turning to the internet for their shopping needs, even for day-to-day necessities like groceries. Does that mean we're moving away from traditional grocery shopping? Or do we simply want the best of both approaches? A recent survey of 1,516 Americans across different age groups reveals interesting insights into modern shopping…

Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors. Vibenomics’ In-Store Data Report, which surveyed 1,000-plus household shoppers, uncovered this and several other trends to help guide retailers in optimizing in-store experiences during the upcoming holiday season. Brick-and-mortar stores provide a space for customers to discover new products and connect with them,…

We’re all human. Retailing is one of the oldest forms of commerce, launching some of the most recognized brands in the world in an effort to brings goods, whatever they may be, to the people. And then the internet was invented. Does anyone remember in the late 90s when the first retail apocalypse was a…

With only 27 days between Thanksgiving and Christmas, brands and marketers need to be more strategic than ever this holiday season, as there’s less time to capitalize on one of the year’s most important revenue opportunities. Despite the shortened timeline, holiday sales are still expected to grow. Deloitte projects an increase of 2.3 percent to…

Last holiday season, I found myself in a familiar situation: scrambling to find a last-minute gift. I had my eye on a pair of boots for a family member, but it was the day before our gift exchange. Because I live far from a major city, large e-commerce retailers don’t have the proximity for next-day…

In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she's seeing at David's…

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

The retail landscape is on the brink of one of the most transformative eras in decades. With new emerging technologies like artificial intelligence and consumer behaviors always evolving, the retail industry must not only be able to keep up, but must be able to stay one step ahead as these trends reshape how and where…

In episode 464 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, a fast-growing blog and podcast channel providing news, analysis and commentary on the latest trends and issues in the retail industry. Mezzenga is also a speaker at Total Retail Tech 2024, the summit for…