Mobile Marketing

With Cyber Monday sales hitting a record $3.39 billion during the 2016 holiday season, it’s clear online shopping is now the norm for today’s consumers. But how much of today’s online sales are due to mobile habits? A lot. Episerver’s latest report, State of Digital Commerce, revealed that 35 percent of consumers use their smartphones…

Under Armour is laying off about two dozen employees in its Connected Fitness unit. Most of the affected employees are based in Copenhagen, where Under Armour purchased the Endomondo fitness app in 2015. The Connected Fitness unit offers consumers four apps — MapMyRun, MapMyRide, MyFitnessPal and Endomondo — that track users’ sleep, fitness and diet by…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

You know the feeling — your phone is slowly creeping down to 1 percent battery while you're away from an easily accessible power outlet. Your eyes scan the walls of the restaurant or store, trying to find an electrical outlet to plug it into. There’s a feeling of relief if you're able to find one…

Friction-free shopping experiences. Sounds sexy, right? The idea of reducing the friction between you and the shopper’s wallet has become a high priority for most retailers. However, I don’t think that marketers are the ones controlling the barrier bashing. The consumer is following that darn path of least resistance and dodging those friction-filled barriers at…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

Enhanced technology and greater personalization services are encouraging more people than ever to choose mobile devices over desktops when making online purchases. In fact, mobile commerce will begin to eclipse traditional desktop e-commerce. Retailers are certainly aware of this phenomenon, but many are stumped at how to best capitalize on the m-commerce wave. It’s clear…

Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…

Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.