Mobile Marketing

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…

After announcing that it would close 138 underperforming stores, J.C. Penney got good news. Customers who had been missing for years began returning to those stores, and as a result, sales and traffic were better than expected. What drove customers back to the store isn’t clear — probably some combination of bargain hunting and nostalgia…

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer’s recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

The ubiquitous smartphone in the hand of the consumer changes everything for retailers. Five years ago, the response by most companies to the savvy consumer with a smartphone was the introduction of store apps and mobile payment options. This initiative continues to play out as store apps and automated payment options become more advanced. Two…

The question below was included in the cover story of Total Retail’s Winter issue, Top Women in Retail 2017. Among the questions asked, “Do you have any mentors in the retail industry?” Here are select answers to that question from some of this year’s honorees.

While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…

It’s no revelation that mobile commerce is a trend on the rise in the U.S., with Forester Research forecasting that we will see $90 billion spent via mobile payments this year. That's an increase of $17 billion since last year and represents a 48 percent rise over the $12.8 billion spent in 2012. This upswing is…

Consumers are growing more savvy, dictating trends and where/when/how they want to shop. Gone are the days when brands develop the merchandise that drives trends. “Because of these factors, it has become increasingly important for retailers to shift from a push model (where the retailer assumes they know what the customer wants) to a pull…