Mobile Marketing
July 20, 2017 at 11:25 am
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…
June 27, 2017 at 12:58 pm
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with “smiles.” (Sound familiar?) In addition to lifestyle imagery, Spark posts […]
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 23, 2017 at 10:19 am
Imagine a group of people in a public place. One person asks, “I need to make a call, and I forgot my phone at home. Can I borrow yours?” The phone is presented, password entered and handed over. Observe the look of trepidation in the lender’s eyes. The phone is in another person’s hands. What…
June 20, 2017 at 10:48 am
After announcing that it would close 138 underperforming stores, J.C. Penney got good news. Customers who had been missing for years began returning to those stores, and as a result, sales and traffic were better than expected. What drove customers back to the store isn’t clear — probably some combination of bargain hunting and nostalgia…
May 30, 2017 at 12:26 pm
In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.
May 1, 2017 at 4:00 pm
In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer’s recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.
April 26, 2017 at 10:00 am
The ubiquitous smartphone in the hand of the consumer changes everything for retailers. Five years ago, the response by most companies to the savvy consumer with a smartphone was the introduction of store apps and mobile payment options. This initiative continues to play out as store apps and automated payment options become more advanced. Two…
April 25, 2017 at 11:50 am
The question below was included in the cover story of Total Retail’s Winter issue, Top Women in Retail 2017. Among the questions asked, “Do you have any mentors in the retail industry?” Here are select answers to that question from some of this year’s honorees.
April 21, 2017 at 11:14 am
While there are some exceptional brands that practice social responsibility, when it comes to the environment, the retail industry in general doesn’t have a great reputation — and for good reason. According to the American Forest and Paper Association, the U.S. uses about 68 million trees to produce 17 billion catalogs and 65 billion pieces…
