Mobile Marketing

The Sportsman’s Guide Goes Mobile
October 11, 2010

The Sportsman's Guide, a premier sporting goods brand, announced today its ongoing commitment to innovation, product selection and convenience with the recent launch of its iPhone and iPad applications, as well as its mobile site.

4 Keys to Selecting the Right Mobile Marketing Vendor
October 1, 2010

Today's mobile marketing landscape is dangerously close to running headfirst into the path others stumbled down in the 90s, creating a marketplace where vendors divvy up niche capabilities and force marketers to engage several specialists at once. Marketers, however, have the power to prevent history from repeating itself — and simultaneously gain immense efficiencies.

How to Use Foursquare as a Loyalty-Building Tool
September 14, 2010

It’s quite natural that many customer-focused businesses are asking themselves: “How does Foursquare fit into our marketing mix?” The answer: it depends on your audience, your approach and your aim.

Mobile Proves Challenging for B-to-B Marketers
September 1, 2010

Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing? It's time to acknowledge the apparent lack of publicized success stories or frank discussion over the challenges of mobile B-to-B marketing.

American Eagle's Mobile Initiatives Spur Retail Sales
August 26, 2010

Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.

Best Buy Tests Location-Based App to Gain Consumer Shopping Insights
August 18, 2010

Best Buy is introducing a location-based retail experiment that examines the way in-store shoppers redeem offers and rewards via their mobile device. Consumers who walk in a Best Buy store will receive offers via the shopkick iPhone application. The experiment will take place in 257 United States stores.