Mobile Marketing

3 Ways to Turn an iPhone App Into a Powerful Marketing Tool
March 8, 2011

Beyond the in-store promotions and advertising to increase consumer awareness when launching a new retail product, there's always the hope that satisfied customers will recommend the product to their friends and family. Nothing helps sell a product better than good old-fashioned word-of-mouth.

Macy’s Gives Shoppers a Backstage Pass to Spring Trends Via Mobile Technology
March 8, 2011

Macy’s will help consumers unlock magical moments in-store this spring when they scan a code or send a text message with Macy’s Backstage Pass. A groundbreaking new initiative for the retailer, Macy’s Backstage Pass customizes QR code and SMS technology to deliver exclusive and engaging video content to users’ mobile phones.

Mobile Traffic Triples for Target
March 8, 2011

Cross-channel shopping is growing fast at Target. Website traffic from mobile phones increased nearly three-fold in 2010 and now accounts for 8 percent of Target's online page views.

Old Navy Teams With Shazam App in New Marketing Campaign
March 1, 2011

Old Navy has launched a mobile marketing campaign with mobile app Shazam. Consumers with the Shazam app on their smartphones will be able to tag Old Navy-branded pop music featured in the campaign, and immediately unlock and shop the looks in the ads featuring those songs. 

Best Practices for Mobile Retail Strategy
February 7, 2011

Mobile devices accompany consumers everywhere throughout a busy day. Through mobile initiatives, retailers have unique opportunities to engage with consumers as they move through each purchase phase — whether they're in a store, in transit, at work or at home.

Zappos Dabbles in Mobile
February 1, 2011

Zappos, which was founded in 1999 as a shoe seller, is a relative newbie to mobile. It started developing apps only six months ago, and launched an iPad app in October followed by an iPhone app in December.

How to Budget Your Mobile Efforts
February 1, 2011

Q: "What would you consider a good budget for a mobile launch? Our company is working right now on its 2011 planning, and we're aggressively moving on our mobile efforts — making our sites mobile internet usage friendly. We're looking at launching an application similar to Facebook and Yelp, but need to understand the cost behind the marketing."

What You Need to Know About Mobile Apps Before Creating Your Own
January 31, 2011

Mobile applications can be exciting, even essential tools, but the majority fall short when it comes to getting consumers to download them. Is the hype greater than the apps themselves? My company wanted to find out, so it recently conducted a national study to help marketers better understand who uses mobile apps and what makes an app a "favorite."