Mobile Marketing
July 15, 2011
Want to know how cross-channel retail giant Target is managing its mobile marketing program? Listen in to this three-part podcast from Retail Online Integration's Spring Retail Marketing Virtual Conference & Expo where Dan Fine, director of digital experience at Target, discusses the retailer's mobile strategies, including its view of mobile coupons, the value of aligning its back-end systems to accommodate mobile shoppers and how it serves up a consistent brand message across all channels — including mobile.
July 14, 2011
Want to know how cross-channel retail giant Target is managing its mobile marketing program? Listen in to this three-part podcast from Retail Online Integration's Spring Retail Marketing Virtual Conference & Expo where Dan Fine, director of digital experience at Target, discusses the retailer's mobile strategies, including its view of mobile coupons, the value of aligning…
July 13, 2011
As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline. Knowledge Networks and MediaPost Communications surveyed teen and adult social media users for “The Faces of Social Media” study and found that, in May 2011, 40 percent of respondents accessed social media via their mobile phones. This was an increase from 28 percent who reported doing the same in September 2010.
June 28, 2011
With daily-deals applications and mobile sites rapidly increasing, retailers and merchants are continuously looking to target consumers whenever and wherever they are with offers. However, how much is too much?
June 28, 2011
Retailer H&M is targeting on-the-go consumers and increasing in-store traffic via mobile and audio ads that highlight its current summer sale, as well as let customers browse inventory and find the nearest locations.
June 24, 2011
A recent Pier 1 ad campaign is a good example of how retailers can use mobile to drive awareness of specific items that are on sale or related to a seasonal opportunity. However, it misses an opportunity by not allowing customers to purchase on the spot.
June 24, 2011
Compete released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the mobile web. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps.
June 23, 2011
A report from the e-tailing group highlights six mobile goal scenarios. The report illustrates what consumers want to do via mobile. In the study each scenario is formatted around a mobile goal, supported with industry statistics and given an "On the Road Rating" that indicates how well the need is being met (based on a 10-point scale where "10" equals the best). The report is substantiated with "Under-the-Hood Key Findings" that explain the e-tailing group's rationale for the scoring.
June 17, 2011
New York & Company has officially launched its mobile commerce site, marking a new chapter of growth for the company. The company partnered with Usablenet to power the site. It's compatible with Android, iPhone and Blackberry devices. Featuring its full inventory, the mobile site is designed to cater to the needs of the New York & Company customers' busy, on-the-go lifestyles.
June 10, 2011
Despite high gas prices this Memorial Day weekend, AAA estimated that over 35 million Americans traveled at least 50 miles or more during this year's unofficial start of summer — approximately 100,000 more vacationers than in 2010. Of those 35 million, almost 90 percent drove to their destinations. This is great news for travel and hospitality businesses. However, advertisers within all retail industries should be celebrating and taking advantage of the influx of family caravans this Memorial Day as well. "Why?," you ask?
