Mobile Marketing

Wet Seal is giving away a free Android-powered smartphone preinstalled with the retailer's mobile application as part of an in-store back-to-school promotion to drive store traffic. The apparel retailer is offering the free mobile device to every consumer who tries on a pair of Wet Seal jeans in the store.

Art.com, an online specialty provider of wall art, announced the introduction of artMatch for the iPhone, which makes it easy for art lovers to find, explore, discover, share and purchase art right from their iPhones. artMatch allows you to snap a photo of any work of art and instantly search for matching or similar items on Art.com.

Gap is bolstering its mobile presence by placing mobile barcodes on its static ad in Glamour magazine. It will offer consumers a discount when they scan the tag.

Office Depot announced the release of a new iPhone app designed specifically for its contract customers. The Office Depot Business Solutions mobile application has been specifically designed to bring the brand’s B-to-B website to procurement and administrative professionals within a smartphone device.

Old Navy is targeting Pandora listeners and increasing its summer sales via a mobile initiative that includes audio and banner ads that drive consumers to its mobile site, as well as in-store locations.

This video presents key findings from The Mobile Movement: Understanding Smartphone Consumers, a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 U.S. adult smartphone users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

Wave a smartphone over the bench-style headstone of Edouard Garneau and you'll learn he was a collision-repair specialist and successful businessman who loved to barbecue, fly his airplane and travel.

The Sportsman’s Guide, a sporting goods brand in the portfolio of Redcats USA, today announced the launch of a redesigned mobile website, offering a state-of-the-art design that optimizes mobile access to the site, making shopping from a mobile device faster, easier and as convenient as shopping from a home computer.

Cabela's, an outfitter of hunting, fishing and outdoor gear, has announced the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce provider Digby.

Victoria’s Secret is strengthening its mobile presence via targeted ads that let fashion-savvy shoppers buy and learn more about the company’s new products. The company is running the mobile ads within Pandora’s iPhone app to promote its new Heartbreaker push-up plunge bra.