Mobile Marketing

Kmart is driving traffic to its store locations via a new mobile initiative that rewards consumers when they complete interactive challenges. The company partnered with SCVNGR on the mobile program, which enables consumers to compete in challenges to unlock rewards and discounts.

A cause marketing program involving QR codes on bags of Pedigree dog food is part of the month-long Pets Love Wal-Mart campaign. Throughout September, Pedigree will donate a bowl of food to shelter dogs for every QR code scanned. The codes can be found on over 200,000 40-pound bags distributed exclusively at Wal-Mart.

Restaurant chain Hooters is proving that it's a force to reckon with in the mobile space with a new campaign that uses mobile barcodes and social media to further drive brand awareness. The Lee Corso’s Saturday Ticket campaign lets users “Like” Hooters on Facebook to receive a "Buy 10 Get 10 Wings free" offer. Hooters is also using QR codes that lead consumers to its Facebook page.

overstockArt.com announced the official launch of its mobile website. The launch represents another milestone for the company as it continues to make strides in technological innovation. Consumers can now conveniently access the popular online art gallery's collection of more than 60,000 reproduction oil paintings and decorative ceramic tiles on their BlackBerrys, iPhones, Droids, and other small-screen mobile devices.

Now that the final days of summer have come to an end, retailers are in the thick of planning for the busy holiday shopping season. As you start to plan your campaigns, it's important to take a step back and look at how consumers are using their mobile and tablet devices to drive in-store and on-device purchases.

Fifteen percent of web searches on Black Friday will be done on mobile devices, according to a study by Google’s AdMob. The Holiday Retail Mobile Insights study also projects that 44 percent of total searches for last-minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.

There's no other platform that can allow you to touch and engage with a product or brand like mobile can, so intrigue users to interact with your advertising campaign.

With smartphones able to perform a variety of tasks, from communicating to information seeking to shopping and beyond, consumers are spending more time with them than ever. And marketers have more chances than ever to reach them via mobile.

Lowe’s has launched a home improvement app for the iPhone and iPod. The application is designed to support customers with their home improvement projects and provide tools to help simplify the shopping experience.

The end of the year has always been an exciting time for retailers across both online and offline channels. This year, the game will change with a likely uptick in mobile usage during the holiday shopping season. In Q4 2010, we witnessed the impact mobile had on shopping behavior as 59 percent of smartphone users used their phones while holiday shopping. Some people used their smartphones to shop on the go, and even more used them to research products while in a retail store.