Mobile Marketing

Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser. The mobile plaform developer visited more than 700 retail locations and found that some retailers are using QR codes as part of a mobile strategy that extends beyond the brick-and-mortar store location.

Here's clothing retailer Moosejaw's unlikely recipe for successfully spicing up a winter clothes catalog: Make the models lose their clothes, or to be more exact, allow your consumers to see what's hiding underneath the bulky winter garments. The X-ray augmented reality app uses a mobile device's camera and some augmented reality trickery to grant you X-ray vision.

Macy's is the 2011 mobile marketer of the year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Jessica London, a plus-size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus Group, announced that it's the first U.S. apparel brand to feature image recognition technology on its iPhone app.

Oriental Trading Company, a direct retailer of value-priced party supplies, arts, crafts, toys and novelties, has introduced new digital catalogs that busy consumers may access via their iPads.

A new Victoria's Secret mobile ad campaign focused on driving application downloads is actually a move on the part of the brand to increase and cultivate loyalists. The company is running the mobile ads within Pandora.

Ever been in an airplane, on top of a roller coaster hill, ski lift or other high place and said, “I can see my house from here!”? Well, now you can add a new expression to that list: “I can see my QR code from here!”

Searching online wish lists, guessing or just directly asking people what they want as gifts is so 20th century, therefore Wal-Mart is launching a new approach for the holidays — its Shopycat app that scours Facebook profiles, updates, comments and likes to come up with gifts for your friends.

Staples has launched a new iPhone app that allows consumers to access product information and reviews while in-store, locate a store that has a product they need, and receive special deals via its check-in feature.

Two malls planning to test new technology designed to track shoppers' movements via cell phone signals have nixed those plans after a U.S. senator raised concerns about privacy, according to The Consumerist.