Mobile Marketing
Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 asโฆ
Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceXโs COVID-19 retail report, ownedโฆ
As most of America shelters in place, weโre now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, weโre on our phones. The Mobile Surge On the mobile app front, weโre seeing a major uptick in timeโฆ
Social media is one of the most powerful ways for retailers and brands to connect and engage with customers. Not convinced? Just look at Starbucks' Holiday Red Cup Campaign, which generated a lot of chatter on Twitter around its seasonal beverages rollout. By advertising the chance to receive a free, limited-edition reusable holiday cup withโฆ
Entering the new year, retailers are focused on outperforming competitors and the previous yearโs shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. Iโll focus on the latter channel in this article. Ignoring SMSโฆ
Empowered by the proliferation of smartphones and the digitization of everything, todayโs shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could โbuyโ a customerโs repeat business. Now, you need to earn it. But how? Aโฆ
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customersโ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchaseโฆ
Letโs take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someoneโs birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As youโre scrolling, you receiveโฆ
Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!โฆ