Mobile Marketing
June 17, 2020 at 7:02 pm
Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 as…
May 26, 2020 at 4:40 pm
Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…
April 6, 2020 at 11:42 am
As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. The Mobile Surge On the mobile app front, we’re seeing a major uptick in time…
February 26, 2020 at 1:05 pm
Social media is one of the most powerful ways for retailers and brands to connect and engage with customers. Not convinced? Just look at Starbucks' Holiday Red Cup Campaign, which generated a lot of chatter on Twitter around its seasonal beverages rollout. By advertising the chance to receive a free, limited-edition reusable holiday cup with…
January 30, 2020 at 9:55 am
Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…
January 8, 2020 at 3:17 pm
Empowered by the proliferation of smartphones and the digitization of everything, today’s shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could “buy” a customer’s repeat business. Now, you need to earn it. But how? A…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
October 28, 2019 at 9:57 am
As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase…
October 7, 2019 at 10:43 am
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
July 10, 2019 at 2:25 pm
Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…
