Mobile Marketing

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology like beacons to better understand why shoppers still like the in-store experience and which products they're buying. Jason Allen, vice president of multichannel at GameStop, recently talked to Adweek about how those insights influence traditional media and why the retailer isn't worried about showrooming.

CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty. While front-of-the-store sales are anemic in the face of stiff competition, CVS Caremark is experiencing gains in prescription sales and a growing business managing drug benefit plans for health insurers and employers. As consumers embrace mobile phones to bring added convenience to their wellness goals by simplifying prescription refills and remembering when to take prescribed medications, CVS is positioning itself to play an important role in enabling its customers to reach their goals.

HBC Department Store Group announced yesterday it's deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers’ smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps, the companies said in a press release.

Ever since Container Store Group CEO Kip Tindell said retail is in a "funk," investors have been trying to get a fresh read on the consumer. Back-to-school shopping and holiday preparations are already looming large as the all-too-important second half of the year approaches. Funk or not, retailers can't afford to

It may seem like summer just got here, but for the nation's largest retailers, the fierce fight for back-to-school (BTS) bucks is already on. J.C. Penney has announced a new marketing campaign aimed at sparking self-expression in teenagers’ wardrobes. Macy's, too, is beating the drum for its apparel, including a fashion link with Teen Vogue. And Sears has just announced its new Seventeen magazine clothing line, rolling out in stores and online. 

Despite becoming a prime focus of retailers, millennials remain among the least understood consumer sectors. To gain more in-depth insight into millennials, Mom Central Consulting embarked on a groundbreaking study of 1,100 American millennial women. For this research, we surveyed women without children in order to glean insights from the data about millennials as singletons. Today, with more and more women putting off marriage and kids, there's a growing group of non-moms from their mid-20s to early-30s who find themselves with relatively large disposable incomes. As retailers look to sell to the influential millennial market, what's the best way to reach this generation? Here are three key takeaways:

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Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping?

A look at how retailers connect with their customers digitally to create a seamless online and offline brand experience.

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