Mobile Marketing
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
September 1, 2015 at 10:32 am
What do Under Armour and Starbucks have in common? More than you think. Retailers, you might want to pay attention — these companies are winning in mobile. Under Armour and Starbucks each have a keen eye on their core customer, both know how to build a grassroots following and, unlike many other brands, they know how…
August 17, 2015 at 4:33 pm
In a session last week at the eTail East conference in Boston, Richard Cohene, director of marketing at Beyond the Rack (BTR), a private shopping club that sells designer apparel, footwear and accessories, detailed the brand’s mobile strategy as well as offered tips to those in attendance on how they can best capitalize on the…
August 6, 2015 at 5:36 pm
Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…
July 29, 2015 at 3:20 pm
Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…
July 9, 2015 at 2:30 pm
This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying on…
July 8, 2015 at 3:41 pm
Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…
July 8, 2015 at 2:52 pm
For an increasing number of consumers, if you don’t have a fast, easy-to-use mobile website or app, you don’t exist. Think about that for a minute. That big, slick, content-rich e-commerce site you’ve spent so much time, money and effort building, maintaining and promoting might as well be invisible to the ever-growing ranks of untethered…
June 25, 2015 at 3:13 pm
Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers. Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion…
June 25, 2015 at 2:05 pm
Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Mart’s entry here is notable given the retailer’s value positioning, which…
