Mobile Marketing
February 23, 2016 at 11:57 am
Millennials are having a party, but it seems the invitations for most teen retailers never hit their mailboxes. Perhaps that's because such invites would've been issued via mobile phone. At a time when younger generations are spending upward of 80 hours a month on their mobile devices, several apparel brands are missing out on a commerce…
February 18, 2016 at 9:46 am
According to comScore, mobile platforms account for 60 percent of total digital media time spent, while consumers already spend 1.5 times more time on mobile than desktop. Nielsen reports mobile app usage is nine times greater than mobile web. We’ve quickly passed a mobile-first era focused on responsive design. Today, the imperative is to plan and execute…
January 25, 2016 at 5:36 pm
Register now for this can’t-miss webinar to learn how to better tailor images for your audience on Instagram and your e-commerce site!
January 14, 2016 at 11:06 am
With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they're already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s…
January 12, 2016 at 10:33 am
Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…
December 10, 2015 at 10:16 am
If you’re a retailer and haven’t implemented some sort of mobile strategy by now, chances are you’re losing out on a lot of business and falling behind your competitors. Mobile isn’t just a buzzword being thrown around. The majority of Americans now own a smartphone or tablet (and a lot of times both), and spend…
December 8, 2015 at 10:04 am
Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…
December 7, 2015 at 10:58 am
The holidays are a feverish time of year for shoppers and retailers alike, and there’s more competition than ever for consumers’ attention. That’s why retailers must market smarter, not harder. Yet many are missing a vital opportunity to attract and engage shoppers. Research shows that 78 percent of people are more likely to visit a…
November 20, 2015 at 11:14 am
The crazy-busy day we know as Black Friday is fast-becoming “Mobile Black Friday,” and retailers need to take heed. With the amount of shopping done by mobile continuing to skyrocket, it’s now more imperative than ever that retailers have a mobile strategy for the holiday season. Consider for a moment the amount of Black Friday…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
