Mobile Marketing
March 29, 2016 at 10:09 am
Before diving into this article, take a moment to examine your surroundings. Readers will find themselves in slightly different places, but more likely than not a mobile phone is within your immediate reach — you may even be reading this article on a phone. According to Pew Research, at least 90 percent of U.S. adults…
March 28, 2016 at 3:48 pm
Marketers are aspirational people and "DMP" is the latest buzzword threatening single customer view’s long-standing reputation as the Holy Grail of marketing. Essentially, a data management platform (DMP) is a tool that stores data from multiple sources, helping marketers identify previously anonymous customer segments so they can target them via the appropriate channel with appropriate…
March 23, 2016 at 5:46 pm
Marketers are aspirational people and “DMP” is the latest buzzword threatening single customer view’s long-standing reputation as the Holy Grail of marketing. Essentially, a data management platform (DMP) is a tool that stores data from multiple sources, helping marketers identify previously anonymous customer segments so they can target them via the appropriate channel with appropriate […]
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 17, 2016 at 11:10 am
The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…
March 16, 2016 at 10:41 am
My colleague’s teenage daughter won’t order anything that involves making a phone call. Pizza? They better have an online option, and it better be easy to use on a mobile device. If the pizzeria doesn’t offer one, she’ll go elsewhere. And she’s not alone. Today’s hyperconnected consumers — especially millennials and other young generations — are…
March 7, 2016 at 10:42 am
Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site. The coming of spring marks the start of festival season, which peaks interest in bohemian styles. Forever 21 is capitalizing on this by showcasing various…
March 1, 2016 at 11:22 am
It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…
February 29, 2016 at 1:24 pm
Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
February 25, 2016 at 11:25 am
By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.
