Mobile Marketing

eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…

With smartphones enabling consumers to be connected at all times, retailers are forced to cater to shoppers staring at their phones.

Mobile has completely changed the shopping experience. You can find and purchase exactly what you want, when you want it — anywhere on Earth — in just a few taps.

There’s been a lot of talk about the demise of the mobile web at the hands of mobile apps. One pundit sees apps dominating users’ attention; another predicts apps will kill off the mobile web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away.…

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

Seeking to provide a better experience for the growing the number of consumers who were shopping its site via their mobile devices (smartphones and tablets), Jordache, the classic apparel company that manufactures and sells jeans, shirts and outerwear, implemented a responsive design template to optimize its e-commerce site for all shoppers, no matter the device…

Mobile technology has revolutionized retail by giving consumers tools to ensure immediate satisfaction through “on-demand” goods and services. For consumers, shopping online is convenient and useful — if you know exactly what you want. However, for most purchases, consumers still overwhelmingly prefer to visit a store. Why? Because the promise of the on-demand economy, which…

Did you know 90 percent of shoppers use their smartphones to make purchasing decisions while in-store? According to SessionM, the top activities consumers perform on their smartphones are comparing prices, researching product information and reading online reviews. Additionally, Forbes surveyed more than 1,600 millennials and found 47 percent had recently downloaded a mobile shopping app.…

At a time when many retailers remain unsure about how to leverage smartphones for other aspects of their business, text messaging continues to evolve with new uses and opportunities being deployed in-store and beyond. Sure, other mobile apps and device uses have received a lot of attention, but there are several reasons why text messaging…