Mobile Marketing
August 17, 2016 at 11:17 am
In the short time since its release in early July, the Pokémon Go app has gotten millions of players outside and moving. Worldwide, users are flocking to locations, or Pokéstops, where the pocket demons dwell — which could be inside your store. Brick-and-mortar stores, restaurants and other businesses that opt to pay the Pokémon franchise…
August 17, 2016 at 9:54 am
Macy’s announced a major strategy shift last week that will affect a significant number of its brick-and-mortar stores. The department store chain will be closing 100 of its 728 locations next year — approximately 14 percent of its stores. These closures signify Macy’s acceptance of the modern retail landscape laid out by e-commerce giant Amazon.com,…
August 15, 2016 at 7:37 pm
Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes…
August 3, 2016 at 9:59 am
Retailers have been conditioned by consumers to constantly seek out “what’s next,” trying to stay ahead of trends in shopping preferences and behaviors. A driving force behind changes in shopping trends over the past year has been mobile. Consumers are growing more comfortable using their mobile devices to fulfill their shopping needs, whether they're buying…
July 27, 2016 at 9:38 am
After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…
July 21, 2016 at 11:42 am
What’s making sales soar 100 percent for one retailer? Pokemon Go, of course. Sales at some GameStop locations doubled last weekend because of the augmented reality mobile game. GameStop designated 462 stores as “gyms or PokeStops” — i.e., places predetermined by Google Maps data that players visit to help up their game. Pokemon enthusiasts are flocking…
July 8, 2016 at 10:36 am
In 1997, Bill Gates famously said "content is king." Now, almost 20 years later, the digital marketing world is still scrambling to fulfill this promise, as it shifts its focus to what consumers really want from brands: engagement. Brands are spending billions to create unique content for their marketing efforts, everything from social media channels,…
July 1, 2016 at 12:06 pm
We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.
June 28, 2016 at 12:01 pm
From online reviews to Facebook posts to personal blogs, the social media movement gave voice to millions, seamlessly allowing users to articulate and share thoughts, opinions and insights. However, as image-focused platforms continue to gain traction — including Pinterest, Instagram and Snapchat — we’ve seen a profound embrace of visual imagery. In fact, it’s given…
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
