Mobile Marketing

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or more, and over a third of consumers are never able to fully disconnect from their…

As 2017 approaches, marketers are finalizing their strategies and budgets for next year. 2016 marketing has implemented augmented

JanSport implemented a new mobile-first mind-set for its site redesign, and it's helped the brand nearly double sales via the platform. Carolina Gomes, director of e-commerce at JanSport, joined us on episode 58 of Total Retail Talks to discuss the company's recent web redesign, how thinking mobile first has affected its sales, and what's in…

Growth is the No. 1 priority for retail CEOs. Growth is good; profitable growth is even better. However, profitable growth is becoming harder to achieve, thanks to two powerful forces in e-commerce squeezing profit margins for brands: competitive pricing and rising customer acquisition costs. To combat shrinking margins, smart companies are moving beyond simply improving…

Retail's top fifty tip and Insights that will help your business grow profitably.

In the eight-plus years that Paul Raines has been at GameStop — the first two as COO, the last six as CEO — he’s been witness to a rapidly evolving company (and retail industry, for that matter). When he first arrived at GameStop in 2008, the company was a video game retailer. And those games…

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers an…

In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…