Mobile Marketing
January 25, 2017 at 6:03 pm
Over the years, we’ve seen technology advances change how consumers make purchasing decisions,
January 19, 2017 at 9:29 am
Mobile is playing an increasingly important role in retail. A recent survey of 800 U.S. mobile consumers revealed that mobile devices influence both online and in-store shopping behavior. By understanding these trends, marketers can plan accordingly and devise strategies for maximizing mobile. Here's what retailers need to know: 1. Shopping starts early. Black Friday is no…
January 17, 2017 at 9:01 am
With retail giants like Wal-Mart acquiring e-commerce companies like Jet.com to the tune of nearly $3 billion, it's clear that retail and the digital age have blended like never before. Wal-Mart is planning to use Jet.com's resources partially to enhance its service to customers who use the Wal-Mart app. Savvy businesses will take a page out…
January 10, 2017 at 11:38 am
Not that long ago, retailers knew their customers. Shoppers would stay loyal to their favorite stores and be rewarded with highly personalized customer service. Employees knew everything about customer purchasing habits and personal needs. This one-on-one relationship lasted for years — or even decades. Although it existed until fairly recently, that type of personal retail…
January 10, 2017 at 11:31 am
The need to provide a seamless and secure online checkout experience is increasingly important as consumers shift more of their daily activities to digital channels. The 2016 American Express Digital Payments Security Survey found that nearly half of consumers who shopped online in the past year have experienced payment fraud, representing nearly 80 million online…
January 10, 2017 at 11:15 am
As a self-proclaimed fashion enthusiast, Ben spends considerable time using apps on his phone. Switching from one app to another, Ben constantly longs for that moment of serendipity — profusely exploring thousands of fashion catalogs daily until that one product sparks his interest. Unlike the transactional nature of intent-based buying, where a user has a…
January 3, 2017 at 9:53 am
The 2016 holiday season was the first year many of us said “Goodbye” to Black Friday and Cyber Monday and “Hello” to Cyber Weekend. Sales reached an unprecedented $7 billion ($3.34 billion-plus on Black Friday and $3.45 billion on Cyber Monday), likely due to the successful improvements retailers have made to their e-commerce experiences. This…
November 18, 2016 at 8:00 am
The days following Thanksgiving in the United States are the start to the biggest shopping period of the year for many retailers. The jewels within that lucrative buying-period crown? Black Friday and Cyber Monday. More than 151 million people shopped either in stores and/or online over Black Friday weekend in 2015. Cyber Monday hit a…
November 8, 2016 at 8:00 am
Technology has impacted nearly every aspect of a shopper’s daily life, and retail is no exception. Smartphones have changed the way people shop, empowering consumers to research products, look for discounts and interact with retailers at their convenience without ever setting foot in a store. Some shoppers even brazenly use competitor apps while in-store. As mobile…
October 31, 2016 at 11:15 am
Don’t fall victim to another failed app project. Here are eight must-haves to ensure a successful store associate app project.
