Mobile Design

Millennials are having a party, but it seems the invitations for most teen retailers never hit their mailboxes. Perhaps that's because such invites would've been issued via mobile phone. At a time when younger generations are spending upward of 80 hours a month on their mobile devices, several apparel brands are missing out on a commerce…

Myth or fact: Consumers prefer to browse on their mobile phones, but buy on another device or in-store. Recently, Instart Logic conducted a survey of roughly 2,000 respondents on their mobile shopping habits to put this belief to the test. The results: more than half of respondents said they used their mobile phones during the…

Consumers who use their mobile phones to search for products via Google Shopping might now forget they're using a browser instead of an app. Google introduced a number of design changes Thursday to its shopping section that are meant to cater to a mobile-first audience, including a new layout, faster browsing and information such as inventory levels…

Responsive web design's strength of encapsulating many different experiences into a single site is also its biggest limitation. While the visual style of a page can be readily manipulated, the structure of the content itself cannot be, giving marketers limited options to customize experiences for mobile consumers.

In a session last week at the eTail East conference in Boston, Richard Cohene, director of marketing at Beyond the Rack (BTR), a private shopping club that sells designer apparel, footwear and accessories, detailed the brand’s mobile strategy as well as offered tips to those in attendance on how they can best capitalize on the…

For an increasing number of consumers, if you don’t have a fast, easy-to-use mobile website or app, you don’t exist. Think about that for a minute. That big, slick, content-rich e-commerce site you’ve spent so much time, money and effort building, maintaining and promoting might as well be invisible to the ever-growing ranks of untethered…

Maximizing customer lifetime value in the mobile channel is about creating great experiences woven from the right flow of content and calls to actions. Here at Moovweb, we like to think of page performance along six dimensions: speed, responsiveness, searchability, content, conversion and usability. When we assess an existing mobile experience, we use this checklist…

Here are five tips to help you fix your most egregious mobile mistakes and help you thrive in a post-mobilegeddon world:

A panel of retail and mobile experts will discuss how to determine the best mobile strategy for your brand.

Ensuring a responsive web store is no longer an option, but an essential element of a retailer's environment. It can be a simple process. As a very basic outline of the steps involved, retailers can begin with the following questions: