Mobile Commerce

The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

In episode 193 of Total Retail Talks, Executive Editor Joe Keenan talks with Jennifer Song, president of Tobi, a women’s online fast-fashion retailer. Listen in as they discuss Tobi's recent relaunch of its mobile app with SaaS platform Poq, including how the refreshed app has helped the brand acquire loyal customers.

In our 2019 Forecast On U.S. Apparel Shoppers, we discovered that 63 percent of Gen Z and 57 percent of millennial shoppers are buying their apparel from Amazon.com. These consumers are being driven by free shipping, easy returns and mobile-friendly experiences. “Young shoppers are also buying apparel directly from brand websites, which speaks to how brand…

Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…

Recently I was in the cereal aisle of my local Whole Foods. I looked up and noticed that everyone around me was grocery shopping for Amazon Fresh and Instacart customers — i.e., shoppers who had placed their orders digitally rather than visiting the store themselves. We've all personally experienced how digital transformation is bridging the…

Despite conventional wisdom to the contrary, men are shopping both online and in-stores at higher rates than women. As discovered in First Insight’s latest consumer survey, The Rise of the New Male Power Shopper, men are bucking long-believed trends surrounding shopping habits. Men are more frequently shopping across all major channels both online and in-store,…

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

Let’s be real: the state of brick-and-mortar retail in 2019 is equally exciting and terrifying. Amid widespread closures, uncertainty and the ever-present behemoth that is Amazon.com, there's an amazing wave of innovation in mobility that has the potential to transform — and yes, save — the retail experience for a new generation of consumers used…

It must drive Jeff Bezos crazy. For the wizard who has cracked the code on how to dominate e-commerce for everything from books to food to diapers and car parts, one category has eluded him: fashion. Bezos is not alone. Around the globe, fashion consumers remain out of reach for behemoth online retailers like Amazon.com…