Mobile Commerce

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…

For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping needs. And many still do — 56 percent of consumers rely on department stores to buy school clothes and supplies during this nearly $53 billion season. However, in this BTS season and in the years to come, retailers need to focus…

In the movie "Pretty Woman," the salespeople thought they could evaluate exactly what type of shopper Julia Roberts was based on her looks. They were wrong and she took her business elsewhere, later telling them they had made a “big mistake” as she displayed arms full of shopping bags from other stores. Similar assumptions about…

Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…

Today’s headlines are bursting with promises of 5G — and now, even 6G is becoming part of the conversation. But the fact is, globally, 4G is still the name of the game and will be for quite some time, with 72 percent of networks expected to run on the fourth-generation cellular network technology through 2022.…

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.

As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopper’s journey, we imagine a consumer visiting a website on an iPhone while walking…