Mobile Commerce

Brooks Brothers has announced the availability of its mobile optimized website that creates a rich and unique mobile shopping experience for its customers, powered by Digby’s Mobile Software Commerce Platform.

Omaha Steaks announced the launch of its new mobile website. Developed in-house, the new mobile site is designed to make it convenient for users to shop Omaha Steaks from a variety of mobile devices including the iPhone, Droid and BlackBerry operating systems.

When one thinks of the most connected, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. Moms, not so much. But according to Babycenter's 2011 Mobile Mom Report, moms with smartphones like the iPhone spend more time with the mobile web (6.1 hours a day) than the PC-based web (4.1 hours).

Retailers must answer the call to make mobile shopping easier and more engaging or they risk getting disconnected from the majority of mobile device users. While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop, according to Arc Worldwide, the marketing services arm of advertising agency Leo Burnett.

Best Buy announced it will be partnering with open wireless broadband network provider LightSquared to enter the wireless industry by becoming a mobile virtual network operator selling mobile broadband access.

For years marketers have cited the success of 2-D barcodes overseas and eagerly waited (and waited) for them to take hold in the U.S. Thanks to prominent endorsements from Target, Best Buy, Macy's and Post Cereals, that day might finally be nearing.

Starting out on mobile can be overwhelming. Where do you start? How do you prepare for your first campaign? These are questions that we hear every day. This is the first in a series of posts on establishing your presence on the mobile web — before you even start your first advertising campaign.

Gomez's second annual Best of the Web awards for the best performing web and mobile sites provide a benchmark for performance across six industries and highlight the leaders who provide superior web and mobile site experiences that enhance customer loyalty, reduce costs and increase revenue.

Nearly half of consumers believe detailed product information is a critical factor of an e-commerce website in driving them to make a purchase, according to Stibo Systems, the independent market leader in master data management.

Office Depot has launched a new iPhone application with a feature called "Office Depot Anywhere" that allows users to continue shopping on their mobile devices what they started online. The application also features an "In App Checkout," which allows busy users to make purchases on their mobile devices without having to be redirected to another site.