Mobile Commerce
November 22, 2019 at 10:27 am
Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…
November 21, 2019 at 10:12 am
Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…
November 20, 2019 at 11:29 am
While most brand advertisers are putting the finishing touches on their holiday advertising campaigns, it’s not too late to understand how consumers are using their mobile devices as part of their holiday shopping experience. It’s important to look at which target audiences are mobile-first when it comes to purchase behavior, what they're buying, and the…
November 4, 2019 at 11:39 am
When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…
October 22, 2019 at 12:08 pm
Data on consumer behavior indicates that digital buyers are eager to engage with brands through mobile devices. While this mobile trend presents a growing opportunity for e-commerce merchants, the reality is that mobile conversions continue to lag significantly behind desktop sales. Furthermore, while the percentage of mobile visitors grows year-over-year, conversion is lagging further and…
October 18, 2019 at 10:01 am
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
October 15, 2019 at 10:22 am
The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…
October 7, 2019 at 10:43 am
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
September 27, 2019 at 2:58 pm
We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.
September 23, 2019 at 9:45 am
To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience. Retailers should think of their app as a core product; it essentially serves…
