Mobile Commerce
While most brand advertisers are putting the finishing touches on their holiday advertising campaigns, itโs not too late to understand how consumers are using their mobile devices as part of their holiday shopping experience. Itโs important to look at which target audiences are mobile-first when it comes to purchase behavior, what they're buying, and theโฆ
When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumersโ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, orโฆ
Data on consumer behavior indicates that digital buyers are eager to engage with brands through mobile devices. While this mobile trend presents a growing opportunity for e-commerce merchants, the reality is that mobile conversions continue to lag significantly behind desktop sales. Furthermore, while the percentage of mobile visitors grows year-over-year, conversion is lagging further andโฆ
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going โheadless,โโฆ
Letโs take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someoneโs birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As youโre scrolling, you receiveโฆ
Weโll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.
To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience. Retailers should think of their app as a core product; it essentially servesโฆ
The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on usersโ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growthโฆ
The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices โ and mobile apps. Inโฆ